What do large companies and associations do when they hire public relations agencies on which they will spend $15 billion a year? According to a new report from CommunicationsMatch™ and RFP Associates, supported by Researchscape International, “The Impact of the Agency Selection Process on Public Relations Programs and Outcomes”, three-quarters of communications leaders surveyed rely on their industry experience, and two-thirds on word-of-mouth recommendations, to identify just two to five agency candidates for searches where they may spend as much as $1 million or more on the selected agency.
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