Without data and market research, you wouldn’t be able to provide a great employee, brand, product, or customer experience because you couldn’t understand how to accomplish it. Sure, you could make your best guess, but in today’s competitive landscape, guessing will not cut it. Data is the driving force in your company and you can learn from the experts in the industry by following them on Twitter. These market research professionals bring you the latest news and thought-leadership so you can stay on top of your research game…

…Jeffrey Henning– Henning is the Executive Director of the Market Research Institute International, which provides continuing education to market researchers worldwide. He’s also the Chief Research Officer for Researchscape International and has his Professional Researcher Certification from the Insights Association.

Follow Jeffrey for the latest in MRI’s courses and statistical analysis…

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