Plant-based meat alternatives like Beyond Meat and Impossible Burger are popping up everywhere, from fast food chains to the stock market. 4A’s Research partnered with Researchscape, an agile market research consultancy, to survey 1,000 consumers on their eating habits around cutting consumption of meat.
Although many still identify as carnivore or omnivore, 27% reported following a diet that reduced red meat, such as pescetarian or pollo-vegetarian. Vegetarians and vegans still clock in at 5% and 3% respectively, along with an additional 5% describing their diets as “plant-based”. These numbers are similar to a 2018 poll from Gallup.
Read more at 4A’s.