PDI, a Loyalty360 member specializing in enterprise software solutions for convenience retail, petroleum wholesale, and logistics industries, has received some recognition lately, and they’ve discussed some recent projects with Loyalty360. Never one to rest, PDI has continued to do great work.

Now, the organization has released a report that provides insights into c-store shoppers’ behaviors. The report recommends actionable strategies on how c-stores can improve their loyalty programs to attract new members and increase foot traffic. “The C-Store Shopper Report: How to Fuel Customer Loyalty” is based on a survey of 2,221 consumers and 239 US retailers. It was conducted by a third-party research firm, Researchscape, earlier this year.

Read more at Loyalty360.

Author Notes:

Jeffrey Henning

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Jeffrey Henning, IPC is a professionally certified researcher and has personally conducted over 1,400 survey research projects. Jeffrey is a member of the Insights Association and the American Association of Public Opinion Researchers. In 2012, he was the inaugural winner of the MRA’s Impact award, which “recognizes an industry professional, team or organization that has demonstrated tremendous vision, leadership, and innovation, within the past year, that has led to advances in the marketing research profession.” In 2022, the Insights Association named him an IPC Laureate. Before founding Researchscape in 2012, Jeffrey co-founded Perseus Development Corporation in 1993, which introduced the first web-survey software, and Vovici in 2006, which pioneered the enterprise-feedback management category. A 35-year veteran of the research industry, he began his career as an industry analyst for an Inc. 500 research firm.