What do large companies and associations do when they hire public relations agencies on which they will spend $15 billion a year? Three-quarters of communications leaders surveyed rely on their industry experience, and two-thirds on word-of-mouth recommendations, to identify just two to five agency candidates for searches where they may spend as much as $1 million or more on the selected agency.

The new report from CommunicationsMatch™ and RFP Associates, supported by Researchscape International, The Impact of the Agency Selection Process on Public Relations Programs and Outcomes, provides insights into how Fortune 1000 companies and not-for-profit associations search for and hire agencies, and points to opportunities on how to improve search outcomes for both client organizations and the agencies they engage.

Read the whole article at O’Dwyer’s, RFP Associates, The Holmes Report, or CommPRO.