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Chief Digital Officer Role Aiding Digital Transformation, Says Mindtree Study
“With technology change accelerating, the CDO needs to master technologies like cloud and AI and deeply understand the business to be successful....
Chief Digital Officer Role Having Powerful Impact on Digital Transformation: Mindtree Survey
Mindtree, a global technology services and digital transformation company, today published the results of a survey providing insights about the...
The Impact of the Agency Selection Process on Public Relations Programs & Outcomes
In the spring of 2019 CommunicationsMatch and RFP Associates partnered with Researchscape International to conduct a survey of chief communications...
Poor Credit Health Leads to Shame, Tears and Hurts Mental, Physical Health
Credit Sesame, the leading financial health management platform, today announced new survey findings that reveal the toll poor credit health takes...
The State of Open Networking
A recent study by Researchscape International shows that IT leaders are embracing open networking to power their data center transformation...
Benchmark Study Reveals Open Infrastructure at the Core of Data Center Transformations
Cumulus Networks, the leaders in building open, modern, and scalable networks, today released research conducted by Researchscape International that...
The Rise of Artificial Intelligence in Marketing
...Studies have shown using AI to deliver personalized content on websites presents significant improvements in performance. One recent study, done...
Building Loyalty Has Its Own Rewards
There’s little doubt that loyalty programs pay off for c-store operators. Loyalty program members are known to purchase more, bringing a higher...
Mindtree Survey on the Role of Chief Digital Officers
Mindtree, a leading IT services company with over 23,000 employees, has partnered with Researchscape International on a custom research project....
Location, Location, Location | Building a Strong Patient Connection
The majority of consumers (69%) have stayed with the same primary care doctor for three or more years, according to a survey of 1,000 American...
Guest Blog: Shock and Awe – A Guide to Creating A Customer Experience They’ll Talk About For Life
...According to a Researchscape International study, the top benefits of personalization include, improved customer experience (55%), improved...
New RFP Research Provides Perspective on Agency-Client Relationships
Agency owners want clients to be happy with the results they provide – that’s one of the reasons they are in the business. A recent research project...
New RFP Research Provides Perspective on Agency-Client Relationships
Researchscape's work was addressed by Chip Griffin and Gini Dietrich on the Agency Leadership Podcast, in which they discussed a collaborative...
4 Things Large Nonprofits Miss When Redesigning their Website
Personalization is key to standing out in an increasingly-crowded digital media environment. According to a study by Everage and Researchscape...
Top Takeaways from the 2019 U.S. Small Business Technology Trends Report – Salon and Spa Market
Many small salons business owners are evaluating and implementing software tools that not only enable them to remain competitive, but that also...
7 Strategies For Showcasing The Impact Of Insights
David Smith, Finn Raben, Adam Phillips, Reg Baker, and Vanessa Oshimam conducted depth interviews with industry leaders to better understand what we...
10 Rules For The New Leader In An Insights Organization
At the ESOMAR Annual Congress in Edinburgh today, Kajoli Tankha, a senior director in Microsoft’s insights group, shared her personal journey of...
4 Types Of Organizational Resilience
In a breakout session in Edinburgh today, in the lead up to the ESOMAR Annual Congress, Quentin Dunstan, the Organizational Resilience Market...
A Recession Is Coming, but Many SMBs Aren’t Taking Precautions
Economists don't have a particularly bright view of the economy's near future. Fears of a looming recession have been bubbling to the surface for...
With Personalization, Less Can Be More
Numerous research studies have confirmed that large majorities of marketers believe personalization improves marketing and business performance. For...
New RFP Research Provides Insights on Winning and Keeping Agency Clients
New research from RFP Associates and CommunicationsMatch with support from Researchscape and the Institute for Public Relations delivers valuable...
Main Street Monday – Survey Reveals Small Businesses Investing in Technology for Increased Sales, Growth
In a recent survey of 1,763 small businesses conducted by Researchscape International and DaySmart Software, results indicate that small business...
Finding PR and Communications Agencies: New Report Highlights Agency Search & Hiring Best Practices in $15 Billion Industry
What do large companies and associations do when they hire public relations agencies on which they will spend $15 billion a year? Three-quarters of...
New Report Highlights Agency Search and Hiring Best Practices
What do large companies and associations do when they hire public relations agencies on which they will spend $15 billion a year? According to a new...
8 Big Dollar Ideas for Fundraising Campaigns
People are generally expecting more personalized experiences because of the user-centric experiences they have on sites like Netflix and Amazon. A...