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Top Takeaways from the 2019 U.S. Small Business Technology Trends Report – Salon and Spa Market
Many small salons business owners are evaluating and implementing software tools that not only enable them to remain competitive, but that also...
7 Strategies For Showcasing The Impact Of Insights
David Smith, Finn Raben, Adam Phillips, Reg Baker, and Vanessa Oshimam conducted depth interviews with industry leaders to better understand what we...
10 Rules For The New Leader In An Insights Organization
At the ESOMAR Annual Congress in Edinburgh today, Kajoli Tankha, a senior director in Microsoft’s insights group, shared her personal journey of...
4 Types Of Organizational Resilience
In a breakout session in Edinburgh today, in the lead up to the ESOMAR Annual Congress, Quentin Dunstan, the Organizational Resilience Market...
A Recession Is Coming, but Many SMBs Aren’t Taking Precautions
Economists don't have a particularly bright view of the economy's near future. Fears of a looming recession have been bubbling to the surface for...
With Personalization, Less Can Be More
Numerous research studies have confirmed that large majorities of marketers believe personalization improves marketing and business performance. For...
New RFP Research Provides Insights on Winning and Keeping Agency Clients
New research from RFP Associates and CommunicationsMatch with support from Researchscape and the Institute for Public Relations delivers valuable...
Main Street Monday – Survey Reveals Small Businesses Investing in Technology for Increased Sales, Growth
In a recent survey of 1,763 small businesses conducted by Researchscape International and DaySmart Software, results indicate that small business...
Finding PR and Communications Agencies: New Report Highlights Agency Search & Hiring Best Practices in $15 Billion Industry
What do large companies and associations do when they hire public relations agencies on which they will spend $15 billion a year? Three-quarters of...
New Report Highlights Agency Search and Hiring Best Practices
What do large companies and associations do when they hire public relations agencies on which they will spend $15 billion a year? According to a new...
8 Big Dollar Ideas for Fundraising Campaigns
People are generally expecting more personalized experiences because of the user-centric experiences they have on sites like Netflix and Amazon. A...
Report: Technology Boosts Small Pet Services Businesses
Small business owners in the pet services industry—groomers, kennels, etc.—who prioritize technology and digital solutions have an advantage in...
The Impact of the Agency Selection Process on PR Programs and Outcomes
While public relations trade media and organizations do a good job tracking and recognizing agency new business wins, agency/client programs and...
National Survey of Small Businesses Reveals Growing Technology Adoption
It’s not surprising that many small business owners are turning to technology to solve these challenges and are succeeding in doing so. More than...
23 Market Research Thought Leaders to Follow on Twitter
Without data and market research, you wouldn’t be able to provide a great employee, brand, product, or customer experience because you couldn’t...
Researchscape Launches Automated Reporting Tool
In the US, Jeffrey Henning's Researchscape International has launched ResearchStory, a new AI-powered tool to help MR execs generate quick, accurate...
Postgraduate Degree Survey
Over half of U.S. adults (53%) state they are not at all likely to get a postgraduate degree in the future compared to a third who had any certainty...
Voice Assistant Survey: Let the Young Speak
While three quarters (74%) of Americans express familiarity with voice assistants for the home, a majority (52%) don't care at all whether they can...
Shoppers May Shun Retailers with Poor Product Suggestions
Email marketing is one of the most evergreen retail tactics. It's also one of the most targeted forms of messaging since recipients opt-in and often...
PDI Releases New C-Store Shopper Report
PDI, a Loyalty360 member specializing in enterprise software solutions for convenience retail, petroleum wholesale, and logistics industries, has...
Grocery Shopping Survey
We all need to eat and, for a majority of consumers, that involves the chore of grocery shopping, but how and when do most consumers go about it?...
Five Key Gaps Limiting Visual Merchandising Confidence
One Door, Inc. provider of cloud-based visual merchandising software, released the results of its third annual visual merchandising survey, “Digital...
Plant-Based? I’ll Have What She’s Having!
Plant-based meat alternatives like Beyond Meat and Impossible Burger are popping up everywhere, from fast food chains to the stock market. 4A’s...
5 Tips to Use First-Party Data from Consumer Calls to Enhance People-Based Marketing
Today’s consumer has higher standards for their experience than ever before—they want brands to anticipate their needs and deliver a tailored...
TCI Releases Findings from its Annual MA Women’s Leadership Development Study, Shares Actionable Steps for Company Impact
This is the second year TCI distributed the confidential online survey to companies of all sizes and industries throughout the state with the goal...