Using Researchscape, an agile market research consultancy, 4A’s Research surveyed 1048 people to learn about consumer participation in online events and how brands can use them to reach consumers.

The results were quite surprising; 49% of respondents have not watched a pre-recorded online event and 55% have not watched a live online event during this pandemic. With more time being spent at home across the country, we thought more people would be drawn to virtual experiences to help pass the time.

Read more about the results at 4A’s