How to Create a Research Survey Press Release That Gets Results

As part of our new webinar series, KG Connects, we recently invited Jeffrey Henning and Tony Cheevers of Researchscape to give attendees an overview of the types of PR surveys and custom research they have been working on during the COVID-19 crisis, as well as their best practices for conducting newsworthy surveys.

As PR practitioners, we know that some of the best media coverage is powered by data that can tell a unique story. In other words, it’s a PR goldmine if you can find those one-of-a-kind nuggets of data that will generate the publicity you are looking for.

Read the entire article at Ketner Group

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