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Communicators to Communicators: New! 3-Minute C2C Insights Videos from CommunicationsMatch™
Life lessons, the value of professional development and agency economics are the focus of our Communicators to Communicators (C2C) Insights Videos...
Instant Financing Impacts Online Furniture Sales
The presence of instant financing options on retail websites can help spur online furniture sales, according to payment provider Klarna. Klarna,...
Three Considerations for Optimizing Your Hybrid Cloud Environment
Cloud adoption is on the rise. According to a recent Gartner prediction, the worldwide public cloud services market will grow 18 percent in 2017 to...
Pet Care Pro Quarterly – Q2 2017
Why do pet owners make certain pet care decisions? The recently released National Pet Owner Preferences Study reveals why “pet parents” spend their...
The Importance of Personalization in the B2B Buying Journey
Imagine you’re a marketer about to begin researching a new martech solution for your organization. To get started, you’ll need to assess whether...
Survey Shows Majority of Organizations Moving to Cloud or Considering Cloud Adoption
Organizations across industries are unanimously adopting the cloud, or are considering doing so, according to a new study* conducted by TriCore...
Don’t Be Shy: Explicit Customer Data Essential For CX Success
A full 96% of digital marketers say personalization advances customer relationships, according to a new study from Evergage and Researchscape...
Recommended Just For You: The Power Of Personalization
Personalization is a popular trend that enhances the customer experience. It starts with knowing the customer — or maybe a better way to say it is...
Nearly Two-Thirds of UK Consumers Say Experiencing a Data Leak/Breach Would Likely Make Them Leave a Brand
Talend (NASDAQ: TLND), a leader in cloud and big data integration software, announced the results of an international consumer and IT business...
Many Firms Struggle to Use Customer Data Effectively
Organizations continue to pour money into big data and analytics to better understand customers, but in many cases there remains a large gap between...
National Survey Shows Instant Financing Will Drive Business To Online Retailers
American consumers appear to be warming up to instant financing options when purchasing goods and services online. According to a new national...
The Consumer Behaviors Shaping the Next Generation of Mobile Experiences
We’re living in the golden age of user experience. Startups are upending entire industries with their focus on simplicity, while traditional...
Consumers Want Retailers to Get More Personal
Personalizing messages are the way to a consumer’s heart—and wallet—as shoppers now expect not only to engage with a retailer when and where they...
Evergage Dives Into State Of The Personalization Space
In a post-Amazon, increasingly online ecosystem, personalization has become a key feature for online consumer-facing companies (and for their...
Recommendation Engines – A Leading Ecommerce Trend
The rapid development of Internet has not only transformed traditional customers into e-clients, but also gave them unlimited access to information....
Blumberg Capital Survey: 72% of US Adults Rank Foreign Espionage as Top Govt Cybersecurity Concern
Seventy-two percent of 1,012 U.S. adults who responded to a Blumberg Capital-backed survey have rank foreign espionage as the biggest cybersecurity...
Marketing and Sales Measurement Data Cleanliness Remains A Challenge
Marketing is becoming more data-driven, but the extent to which such efforts can achieve results is very dependent on the quality of the data at...
Satisfaction with the NFL
Just over one third of respondents (35%) are very or completely satisfied with the National Football League, while a quarter (24%) are not at all...
Drunk Emails, Swearing Among ‘Business Blunders’ Analyzed In Nextiva Survey
According to new research from Nextiva, the state of an organization’s communications has a significant impact on its bottom line, as well as its...
Sports Superstitions: Silly Superstitions of Others
In our survey of sports superstitions, we thought that respondents would be more willing to discuss other people's superstitions than their own. In...
Consumer Expectations Report + Infographic
The amount of information, choice and technological opportunities that are available today make nearly everyone expect more. Customer expectations...
The 2016 Consumer Expectations Report
The amount of information, choice and technological opportunities that are available today make nearly everyone expect more. Customer expectations...
Innovate TV Latest Video: Jeffrey Henning of Researchscape
In the latest edition of Innovate TV, we chat with Jeffrey Henning, founder of Researchscape International. Jeffrey discusses: How he got his...
Global Expansion Meets Domestic and International Challenges
Most [U.S. small and medium businesses] are looking to increase their presences in China, the United Kingdom (U.K.), or Canada over the next 12...
Content Marketing Works … If You Work It
Anyone who has ever produced content knows that old, familiar feeling. You slave over it. You publish it. And ... cricket chirp, cricket chirp,...