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Blumberg Capital Survey: 72% of US Adults Rank Foreign Espionage as Top Govt Cybersecurity Concern
Seventy-two percent of 1,012 U.S. adults who responded to a Blumberg Capital-backed survey have rank foreign espionage as the biggest cybersecurity...
Marketing and Sales Measurement Data Cleanliness Remains A Challenge
Marketing is becoming more data-driven, but the extent to which such efforts can achieve results is very dependent on the quality of the data at...
Satisfaction with the NFL
Just over one third of respondents (35%) are very or completely satisfied with the National Football League, while a quarter (24%) are not at all...
Drunk Emails, Swearing Among ‘Business Blunders’ Analyzed In Nextiva Survey
According to new research from Nextiva, the state of an organization’s communications has a significant impact on its bottom line, as well as its...
Sports Superstitions: Silly Superstitions of Others
In our survey of sports superstitions, we thought that respondents would be more willing to discuss other people's superstitions than their own. In...
Consumer Expectations Report + Infographic
The amount of information, choice and technological opportunities that are available today make nearly everyone expect more. Customer expectations...
The 2016 Consumer Expectations Report
The amount of information, choice and technological opportunities that are available today make nearly everyone expect more. Customer expectations...
Innovate TV Latest Video: Jeffrey Henning of Researchscape
In the latest edition of Innovate TV, we chat with Jeffrey Henning, founder of Researchscape International. Jeffrey discusses: How he got his...
Global Expansion Meets Domestic and International Challenges
Most [U.S. small and medium businesses] are looking to increase their presences in China, the United Kingdom (U.K.), or Canada over the next 12...
Content Marketing Works … If You Work It
Anyone who has ever produced content knows that old, familiar feeling. You slave over it. You publish it. And ... cricket chirp, cricket chirp,...
Ransomware: A Revenue Bonanza for Service Providers
Ransomware – malware that gets on your customers’ computers, encrypts their data, and extorts a hefty ransom for the decryption keys – is a surging...
Sampling Goes Digital as Marketers Look to Track Results
Jeffrey Henning, president of Researchscape International, said people are increasingly relying on people around them for information about...
3 Golden Questions To Determine “Fit For Purpose”: Choosing The Right Data Collection Method For The Problem
Last week, UGA/MRII updated its Principles of Market Research (PoMR) online course with a revised module on data-collection methods, authored by...
Personalization Is Drawing Near Mainstream While Many Marketers Remain Stuck At The Basics
Personalization has a high priority among digital marketers in the US. As a result more than 85% of marketers are now serving up relevant...
Study: Marketers Use Personalization Tactics Most on Email
A study of 250 marketers by Evergage and Researchscape found that email (67%) and websites (56%) were by far the two most popular marketing channels...
Evergage Says Majority Of Brands Use Personalization
According to Evergage’s “2016 Trends in Personalization” report, 85 percent of marketers are using personalization this year. Conducted with...
You’ve Got Tail: The State of the Pet Boarding and Daycare Industry
Last year, pet boarding and daycare facilities faced an onslaught of challenges from canine flu to historic flooding to organized online competition...
Real-Time Marketing Is Not A Strategy, Sorry
The madness of real-time marketing continues to plague the headlines of blog posts, white papers, research reports, case studies videos and event...
Open Source Big Data Tool Kafka Advances in Enterprise
Big Data is still a hot topic, and industry buzz points to Apache Kafka as one of the hottest projects in that space, a notion supported by a new...
Report Findings Confirm: Email in a Single-Tenant Cloud Makes Sense for Enterprises
Listen up Amazon Web Services (AWS) customers! Intermedia is giving live demos of our Dedicated Exchange on AWS solution at the AWS Summit in...
10 Content Marketing Facts That Will Surprise You
Content marketing is a mammoth, seemingly all-encompassing concept whose definition varies greatly depending on whom you ask. As such, firm figures...
Future Marketing Landscape Explored at AMA Boston Career Event
At the AMA Boston’s “The Future Marketing Landscape and Its Impact on Careers” event held at Microsoft’s Nerd Center, three leading marketing career...
Intermedia’s 2016 Crypto-Ransomware Report
Intermedia, a one-stop shop for cloud IT services, today released its 2016 Crypto-Ransomware Report, which surveyed nearly 300 expert IT...
Storytelling Through Agile Marketing
For all their talk about beefing up storytelling capabilities, most companies have done little to invest in the people who can make It happen....
Stuck In Old-School Mode: New Study Finds Enterprise Marketing Teams Are Slow to Transform to Embrace New Challenges
Even with declining commercial, display-ad and traditional marketing effectiveness, a new report by Skyword and Researchscape International found...