Mission Control Marketing, the essential agency partner to the CMO at mid-sized b-to-b organizations, today revealed new findings from its study about mapping the impact of marketing on the b-to-b customer journey. In partnership with market research firm, Researchscape, Mission Control Marketing surveyed decision-makers across marketing, technology, operations and finance roles at medium to large-sized businesses about the marketing channels that influence their purchasing habits.

Read more at PRWeb.