Why do pet owners make certain pet care decisions? The recently released National Pet Owner Preferences Study reveals why “pet parents” spend their money on pet boarding, pet sitting services and apps, and veterinary services. IBPSA teamed with Merck Animal Health to commission the study of 652 pet owners to go beyond the usual how much did pet owners spend to get to the why they make certain spending decisions. The study revealed that reputation, recommendation, and certification all play key roles in pet care decisions.
Read more in Pet Care Pro Quarterly, page 22.