From movies to markets, artificial intelligence (AI) is a hot topic. In the retail and marketing sector, the staff at PYMNTS reports, “Thanks to an abundance of consumer data at their fingertips, retailers have slowly and subtly begun rolling out applications for many sectors of the retail industry, everything from using AI to offer better product recommendations, to chatbots that can carry on an (almost) lifelike conversation with consumers and help push them toward checkout, to being utilized in image recognition systems.” When it comes to targeted marketing, one of AI’s most important capabilities is machine learning; especially when marketers are searching for new customers. Rick Delgado (@ricknotdelgado) explains, “Finding customers based on traditional marketing tactics is now old hat. Now, when it comes to finding customers, machine learning is the main attraction.”
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