Evergage, the real-time personalization platform company, today announced the availability of its newly published book, “One-to-One Personalization in the Age of Machine Learning,” authored by Evergage CEO Karl Wirth and Katie Sweet, Evergage’s content marketing manager. Available on Amazon and as a free download through Evergage, the 175-page book is a first in its field, explaining why businesses today need to deliver individualized experiences to their audiences across channels, and providing detailed examples and best practices to make the one-to-one personalization dream a reality.
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