Evergage, the real-time personalization platform company, today announced the availability of its newly published book, “One-to-One Personalization in the Age of Machine Learning,” authored by Evergage CEO Karl Wirth and Katie Sweet, Evergage’s content marketing manager. Available on Amazon and as a free download through Evergage, the 175-page book is a first in its field, explaining why businesses today need to deliver individualized experiences to their audiences across channels, and providing detailed examples and best practices to make the one-to-one personalization dream a reality.
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Author Notes:
Jeffrey Henning
Jeffrey Henning, IPC is a professionally certified researcher and has personally conducted over 1,400 survey research projects. Jeffrey is a member of the Insights Association and the American Association of Public Opinion Researchers. In 2012, he was the inaugural winner of the MRA’s Impact award, which “recognizes an industry professional, team or organization that has demonstrated tremendous vision, leadership, and innovation, within the past year, that has led to advances in the marketing research profession.” In 2022, the Insights Association named him an IPC Laureate. Before founding Researchscape in 2012, Jeffrey co-founded Perseus Development Corporation in 1993, which introduced the first web-survey software, and Vovici in 2006, which pioneered the enterprise-feedback management category. A 35-year veteran of the research industry, he began his career as an industry analyst for an Inc. 500 research firm.
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