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CRM Best Practices: Personalization 101

by Jeffrey Henning | Dec 28, 2017 | In the News

It’s a simple concept: know your audience. It’s why you’ll never see ads for sugar and soda in a magazine for diabetics, or soap operas on sports channels. As it relates to healthcare, consumers don’t want information that isn’t relevant to their condition or interests. In order to successfully reach and engage them, it’s necessary to master the art of personalization.

Read more at Healthcare Insights Blog.

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