The presence of instant financing options on retail websites can help spur online furniture sales, according to payment provider Klarna. Klarna, which made a name for itself in Europe by enabling online transactions using only a postal code or email address for authentication, recently has launched an instant credit product for e-commerce merchants.
According to a national survey conducted recently by Researchscape International on behalf of Klarna, 75 percent of consumers said they would be likely to select an online retailer that offered instant financing compared to another that did not; 28 percent would be very likely to change merchants in order to use instant financing. The survey of 2,024 consumers ages 18 and older was designed to determine the attitudes of consumers toward instant financing.
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