The presence of instant financing options on retail websites can help spur online furniture sales, according to payment provider Klarna. Klarna, which made a name for itself in Europe by enabling online transactions using only a postal code or email address for authentication, recently has launched an instant credit product for e-commerce merchants.
According to a national survey conducted recently by Researchscape International on behalf of Klarna, 75 percent of consumers said they would be likely to select an online retailer that offered instant financing compared to another that did not; 28 percent would be very likely to change merchants in order to use instant financing. The survey of 2,024 consumers ages 18 and older was designed to determine the attitudes of consumers toward instant financing.
Read more at HFN, Furniture World,Card Not Present, American Banker, Zoot, or Credit Land.
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Author Notes:
Jeffrey Henning
Jeffrey Henning, IPC is a professionally certified researcher and has personally conducted over 1,400 survey research projects. Jeffrey is a member of the Insights Association and the American Association of Public Opinion Researchers. In 2012, he was the inaugural winner of the MRA’s Impact award, which “recognizes an industry professional, team or organization that has demonstrated tremendous vision, leadership, and innovation, within the past year, that has led to advances in the marketing research profession.” In 2022, the Insights Association named him an IPC Laureate. Before founding Researchscape in 2012, Jeffrey co-founded Perseus Development Corporation in 1993, which introduced the first web-survey software, and Vovici in 2006, which pioneered the enterprise-feedback management category. A 35-year veteran of the research industry, he began his career as an industry analyst for an Inc. 500 research firm.
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