Life lessons, the value of professional development and agency economics are the focus of our Communicators to Communicators (C2C) Insights Videos from the recent PRSA Counselors Academy meeting in Seattle. We interviewed industry legend Tom Hoog, former Chairman of Hill & Knowlton; respected Executive Coach Ken Jacobs; President of Second Quadrant Solutions, Darryl Salerno; and Rebecca Mosley, Managing Partner of Kite Rocket, who shared takeaways from the event.

Read more at CommPro.

Author Notes:

Jeffrey Henning

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Jeffrey Henning, IPC is a professionally certified researcher and has personally conducted over 1,400 survey research projects. Jeffrey is a member of the Insights Association and the American Association of Public Opinion Researchers. In 2012, he was the inaugural winner of the MRA’s Impact award, which “recognizes an industry professional, team or organization that has demonstrated tremendous vision, leadership, and innovation, within the past year, that has led to advances in the marketing research profession.” In 2022, the Insights Association named him an IPC Laureate. Before founding Researchscape in 2012, Jeffrey co-founded Perseus Development Corporation in 1993, which introduced the first web-survey software, and Vovici in 2006, which pioneered the enterprise-feedback management category. A 35-year veteran of the research industry, he began his career as an industry analyst for an Inc. 500 research firm.