by Jeffrey Henning | Dec 16, 2019 | B2B Surveys, Consumer Surveys, Employee Surveys, In the News, Retail Surveys
…The report addresses top challenges facing CPG brands and retailers, including grocery and convenience stores and examines how they can improve their programs, better understand their data and adapt to changing consumer needs. The 2019 survey was conducted...
by Jeffrey Henning | Dec 10, 2019 | B2B Surveys, E-Commerce Surveys, In the News, Retail Surveys, Social Media Surveys
Personalization is no longer just a buzzword, but a critical part of online marketing and sales strategies for increasing sales and customer satisfaction by creating a more personal customer experience. Many studies have come out over the years to validate this,...
by Jeffrey Henning | Oct 20, 2019 | AI and Machine Learning Surveys, B2B Surveys, In the News, Retail Surveys
…Studies have shown using AI to deliver personalized content on websites presents significant improvements in performance. One recent study, done by Evergage and Researchscape International reported a 63 percent improvement in conversion rates when marketers...
by Jeffrey Henning | Oct 13, 2019 | B2B Surveys, Consumer Surveys, In the News, Retail Surveys
There’s little doubt that loyalty programs pay off for c-store operators. Loyalty program members are known to purchase more, bringing a higher basket ring per shopping trip. How much more do they spend? According to the June 2019 “C-Store Shopper Report: How to Fuel...
by Jeffrey Henning | Sep 20, 2019 | B2B Surveys, In the News, Nonprofit Surveys, Retail Surveys
Personalization is key to standing out in an increasingly-crowded digital media environment. According to a study by Everage and Researchscape International, personalization leads to a 55% increase in visitor engagement, a 55% improvement in customer experience, a 39%...
by Jeffrey Henning | Aug 27, 2019 | B2B Surveys, In the News, Retail Surveys, Small Business Surveys
Economists don’t have a particularly bright view of the economy’s near future. Fears of a looming recession have been bubbling to the surface for some time, and experts are already expecting certain swaths of the population to be hit particularly hard this...
