Three out of four U.S. adults who are online (76%) play games on devices: 43% play on smartphones, 30% on laptops, 27% on consoles, 25% on desktops, and 22% on tablets. A quarter play 1-2 hours a week, another quarter play 3-5 hours a week, and a fifth play 6-9 hours a week: nearly three out of ten play 10 or more hours a week.

The top three genres among women are puzzle games (played by 60% of female gamers), card games (37%), and adventure games (29%). Among men, the top three genres are action (52% of male gamers), adventure (46%), and shooters (34%). The leading genre is action games among console, desktop, and laptop players; puzzle games are most popular with smartphone and tablet players.

Console players often play on more than one console (traditional or mobile), with 48% playing on the PlayStation 4, 42% on the Xbox One, 31% on the Xbox 360, 19% on the Wii, and another 19% on the Nintendo Switch.

The top three brands played are Microsoft (22%), Electronic Arts (20%), and Activision (19%).

Over half of gamers have already spent money on a game so far this year: under $100 for 39%, and $100 or more for 17%. Males 18 to 44 are most likely to have spent over $100 already this year.

The five most eagerly anticipated games are NBA 2K20, Madden 20, Mortal Kombat 11, Days Gone, and FIFA 20. (World War Z, which premiered on April 16, was the tenth-most anticipated.)

This survey of 1,000 U.S. adults was fielded online from April 12 to 14, 2019. For more, please check out the slides and general methodology.

Author Notes:

Researchscape International

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Jeffrey Henning, IPC is a professionally certified researcher and has personally conducted over 1,400 survey research projects. Jeffrey is a member of the Insights Association and the American Association of Public Opinion Researchers. In 2012, he was the inaugural winner of the MRA’s Impact award, which “recognizes an industry professional, team or organization that has demonstrated tremendous vision, leadership, and innovation, within the past year, that has led to advances in the marketing research profession.” In 2022, the Insights Association named him an IPC Laureate. Before founding Researchscape in 2012, Jeffrey co-founded Perseus Development Corporation in 1993, which introduced the first web-survey software, and Vovici in 2006, which pioneered the enterprise-feedback management category. A 35-year veteran of the research industry, he began his career as an industry analyst for an Inc. 500 research firm.