…The report addresses top challenges facing CPG brands and retailers, including grocery and convenience stores and examines how they can improve their programs, better understand their data and adapt to changing consumer needs.
The 2019 survey was conducted among 2,221 consumers and 239 convenience retailers, grocers and CPG participants in the United States by ResearchScape, an independent research firm. The report is a companion to PDI’s annual “The C-Store Shopper Report: How to Fuel Customer Loyalty,” a survey providing insight into shopper behaviors toward convenience store loyalty programs.
Read the entire article at NACS or The Wise Marketer.