…The report addresses top challenges facing CPG brands and retailers, including grocery and convenience stores and examines how they can improve their programs, better understand their data and adapt to changing consumer needs.
The 2019 survey was conducted among 2,221 consumers and 239 convenience retailers, grocers and CPG participants in the United States by ResearchScape, an independent research firm. The report is a companion to PDI’s annual “The C-Store Shopper Report: How to Fuel Customer Loyalty,” a survey providing insight into shopper behaviors toward convenience store loyalty programs.
Read the entire article at NACS or The Wise Marketer.
For more on fuel savings visit PDI Technologies.
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Author Notes:
Jeffrey Henning
Jeffrey Henning, IPC is a professionally certified researcher and has personally conducted over 1,400 survey research projects. Jeffrey is a member of the Insights Association and the American Association of Public Opinion Researchers. In 2012, he was the inaugural winner of the MRA’s Impact award, which “recognizes an industry professional, team or organization that has demonstrated tremendous vision, leadership, and innovation, within the past year, that has led to advances in the marketing research profession.” In 2022, the Insights Association named him an IPC Laureate. Before founding Researchscape in 2012, Jeffrey co-founded Perseus Development Corporation in 1993, which introduced the first web-survey software, and Vovici in 2006, which pioneered the enterprise-feedback management category. A 35-year veteran of the research industry, he began his career as an industry analyst for an Inc. 500 research firm.
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