We recently conducted a study for Rootstock Software, which assessed how manufacturers currently view and use AI in their everyday operations, their plans for future adoption, and how these tools are impacting their roles. Respondents included 350 manufacturers across the U.S., U.K. and Canada in organizations with 100+ employees: 70% of manufacturers say they’ve implemented some form of AI into their operations, and 82% have plans to increase their AI budgets in 2024. With this growing interest comes new concerns, with only 37% of manufacturers being confident in the data underpinning their AI initiatives.

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Author Notes:

Jeffrey Henning

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Jeffrey Henning, IPC is a professionally certified researcher and has personally conducted over 1,400 survey research projects. Jeffrey is a member of the Insights Association and the American Association of Public Opinion Researchers. In 2012, he was the inaugural winner of the MRA’s Impact award, which “recognizes an industry professional, team or organization that has demonstrated tremendous vision, leadership, and innovation, within the past year, that has led to advances in the marketing research profession.” In 2022, the Insights Association named him an IPC Laureate. Before founding Researchscape in 2012, Jeffrey co-founded Perseus Development Corporation in 1993, which introduced the first web-survey software, and Vovici in 2006, which pioneered the enterprise-feedback management category. A 35-year veteran of the research industry, he began his career as an industry analyst for an Inc. 500 research firm.