by Jeffrey Henning | Feb 11, 2020 | B2B Surveys, In the News, Retail Surveys, Worldwide Surveys
..“Effective personalization establishes that win-win relationship: Your customers get a better experience, and you get access to the data you need to treat them better.” It’s mutually beneficial – the more you know about your audiences, the more helpful and impactful...
by Jeffrey Henning | Feb 11, 2020 | B2B Surveys, Employee Surveys, In the News, Major Media, Retail Surveys, Worldwide Surveys
…According to the 2019 Trends in Personalization Report by Researchscape International and Evergage, Inc., the majority of marketers (98%) agree that personalization helps advance customer relationships. Among these marketers, 70% claim that personalization has...
by Jeffrey Henning | Feb 5, 2020 | B2B Surveys, Employee Surveys, In the News, Retail Surveys
According to data from Evergage/Researchscape International, marketers are starting to “get” one of the most fundamental values of personalized experiences. Yes, personalization drives immediate sales, but more importantly, it creates better customer experiences and...
by Jeffrey Henning | Jan 27, 2020 | AI and Machine Learning Surveys, B2B Surveys, E-Commerce Surveys, In the News, Retail Surveys, Worldwide Surveys
…A 2019 study of 314 marketing professionals by Evergage and Researchscape International found that major retailers, such as Carhartt and Zumiez, are successfully using machine learning to boost online sales conversions. The retailers use machine learning to...
by Jeffrey Henning | Jan 14, 2020 | B2B Surveys, Consumer Surveys, In the News, Retail Surveys
…The Road to Rewards Report 2019 addresses top challenges facing CPG brands and retailers including grocery and convenience stores. The report examines how they can improve their loyalty programs, better understand the data they have now in order to anticipate...
by Jeffrey Henning | Dec 16, 2019 | B2B Surveys, Consumer Surveys, Employee Surveys, In the News, Retail Surveys
…The report addresses top challenges facing CPG brands and retailers, including grocery and convenience stores and examines how they can improve their programs, better understand their data and adapt to changing consumer needs. The 2019 survey was conducted...
