by Jeffrey Henning | Oct 25, 2017 | B2B Surveys, Employee Surveys, In the News, Retail Surveys
Mission Control Marketing, the essential agency partner to the CMO at mid-sized b-to-b organizations, today revealed new findings from its study about mapping the impact of marketing on the b-to-b customer journey. In partnership with market research firm,...
by Jeffrey Henning | May 2, 2017 | B2B Surveys, In the News, Retail Surveys
American consumers appear to be warming up to instant financing options when purchasing goods and services online. According to a new national survey, three quarters (75 percent) of consumers indicate they would be likely to select an online retailer that offered...
by Jeffrey Henning | May 1, 2017 | B2B Surveys, In the News, Retail Surveys
We’re living in the golden age of user experience. Startups are upending entire industries with their focus on simplicity, while traditional companies reinvent themselves on mobile to stay relevant. But it’s not the technology that gets me most excited. Rather...
by Jeffrey Henning | Apr 28, 2017 | B2B Surveys, In the News, Retail Surveys
Personalizing messages are the way to a consumer’s heart—and wallet—as shoppers now expect not only to engage with a retailer when and where they want to, but that retailers understand and respond to their individual shopping behaviors. This consumer change is called...
by Jeffrey Henning | Apr 26, 2017 | B2B Surveys, In the News, Retail Surveys
In a post-Amazon, increasingly online ecosystem, personalization has become a key feature for online consumer-facing companies (and for their marketing teams). Leveraging the data afforded by the online shift in retail can allow businesses to drive deeper...
by Jeffrey Henning | Jul 5, 2016 | B2B Surveys, E-Commerce Surveys, In the News, Retail Surveys, Social Media Surveys, Worldwide Surveys
Personalization has a high priority among digital marketers in the US. As a result more than 85% of marketers are now serving up relevant personalized content, messages and experiences in real-time across Websites, social media, email and mobile devices to foster...
