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91% of Marketers Use or Intend to Use Personalization Within the Next Year, While Half Plan to Increase Their Personalization Budgets

91% of Marketers Use or Intend to Use Personalization Within the Next Year, While Half Plan to Increase Their Personalization Budgets

by Jeffrey Henning | Jun 24, 2015 | B2B Surveys, In the News, Retail Surveys, Worldwide Surveys

Real-time personalization provider Evergage recently published the results of a new survey revealing that 91% of marketers either use or intend to use personalization for online customer interactions within the next year. Furthermore, nearly 1 in 2 marketers surveyed...
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