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National Survey Shows Instant Financing Will Drive Business To Online Retailers

by Jeffrey Henning | May 2, 2017 | B2B Surveys, In the News, Retail Surveys

American consumers appear to be warming up to instant financing options when purchasing goods and services online. According to a new national survey, three quarters (75 percent) of consumers indicate they would be likely to select an online retailer that offered...

The Consumer Behaviors Shaping the Next Generation of Mobile Experiences

by Jeffrey Henning | May 1, 2017 | B2B Surveys, In the News, Retail Surveys

We’re living in the golden age of user experience. Startups are upending entire industries with their focus on simplicity, while traditional companies reinvent themselves on mobile to stay relevant.   But it’s not the technology that gets me most excited. Rather...

Consumers Want Retailers to Get More Personal

by Jeffrey Henning | Apr 28, 2017 | B2B Surveys, In the News, Retail Surveys

Personalizing messages are the way to a consumer’s heart—and wallet—as shoppers now expect not only to engage with a retailer when and where they want to, but that retailers understand and respond to their individual shopping behaviors. This consumer change is called...

Evergage Dives Into State Of The Personalization Space

by Jeffrey Henning | Apr 26, 2017 | B2B Surveys, In the News, Retail Surveys

In a post-Amazon, increasingly online ecosystem, personalization has become a key feature for online consumer-facing companies (and for their marketing teams). Leveraging the data afforded by the online shift in retail can allow businesses to drive deeper...
Personalization Is Drawing Near Mainstream While Many Marketers Remain Stuck At The Basics

Personalization Is Drawing Near Mainstream While Many Marketers Remain Stuck At The Basics

by Jeffrey Henning | Jul 5, 2016 | B2B Surveys, E-Commerce Surveys, In the News, Retail Surveys, Social Media Surveys, Worldwide Surveys

Personalization has a high priority among digital marketers in the US. As a result more than 85% of marketers are now serving up relevant personalized content, messages and experiences in real-time across Websites, social media, email and mobile devices to foster...
Personalization Is Drawing Near Mainstream While Many Marketers Remain Stuck At The Basics

Evergage Says Majority Of Brands Use Personalization

by Jeffrey Henning | Jun 15, 2016 | B2B Surveys, Employee Surveys, Human Resource Surveys, In the News, Retail Surveys

According to Evergage’s “2016 Trends in Personalization” report, 85 percent of marketers are using personalization this year. Conducted with Researchscape International, the study also found that most companies’ initiatives didn’t make the cut. Fifty-five percent of...
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