by Jeffrey Henning | Jul 24, 2018 | AI and Machine Learning Surveys, B2B Surveys, Cloud Platform Surveys, In the News, Retail Surveys, Worldwide Surveys
When mass media was invented, increasing its levels of personalization always seemed like an enormous task. How can you speak more directly to an audience of millions when they have no apparent similarities other than the fact that they decided to see or listen to the...
by Jeffrey Henning | Jul 2, 2018 | B2B Surveys, Employee Surveys, In the News, Retail Surveys
Email marketing is one of the most evergreen retail tactics. It’s also one of the most targeted forms of messaging since recipients opt-in and often provide solicited information or preferences. Despite these factors, personalization can still be hit or miss....
by Jeffrey Henning | Jun 13, 2018 | Consumer Surveys, E-Commerce Surveys, Finance Surveys, In the News, Retail Surveys
Despite the growing popularity of online shopping, many consumers still have reservations about making purchases online, hence prefer ‘Try Before You Buy’ payment choice, says a recent study. This facility has also helped retailers address the...
by Jeffrey Henning | May 2, 2018 | B2B Surveys, Employee Surveys, In the News, Retail Surveys, Worldwide Surveys
More than three-quarters (77%) of marketers are personalizing their email marketing, which, joined by websites (52%), are the only channels in which a majority use personalization. That’s according to the 2018 Trends in Personalization report [pdf] from Evergage and...
by Jeffrey Henning | Feb 28, 2018 | B2B Surveys, Employee Surveys, Human Resource Surveys, In the News, Retail Surveys, Worldwide Surveys
According to Evergage’s fourth annual study, “2017 Trends in Personalization,” conducted with Researchscape International, nine of out 10 marketers say their customers expect personalized experiences. The often-cited study also examined how – and how...
by Jeffrey Henning | Oct 25, 2017 | B2B Surveys, Employee Surveys, In the News, Retail Surveys
Mission Control Marketing, the essential agency partner to the CMO at mid-sized b-to-b organizations, today revealed new findings from its study about mapping the impact of marketing on the b-to-b customer journey. In partnership with market research firm,...
