On this page you will find the most up to date coverage of Researchscape’s case studies.
Also see: Case Studies • Case Studies by Industry • Case Studies by Topic • MRX Case Studies
Recent Case Studies
Intermedia’s 2016 Crypto-Ransomware Report
Intermedia, a one-stop shop for cloud IT services, today released its 2016 Crypto-Ransomware Report, which surveyed nearly 300 expert IT consultants[1] for their perspectives on the scope and costs of this trending malware. The experts’ opinions contradicted...
Storytelling Through Agile Marketing
For all their talk about beefing up storytelling capabilities, most companies have done little to invest in the people who can make It happen. That’s according to a new survey of 190 marketers about adapting their marketing operations as the era of interruptive...
Stuck In Old-School Mode: New Study Finds Enterprise Marketing Teams Are Slow to Transform to Embrace New Challenges
Even with declining commercial, display-ad and traditional marketing effectiveness, a new report by Skyword and Researchscape International found that only 38 percent of enterprise brands have restructured their marketing teams to overcome new marketing challenges....
7 Deadly Sins Of Online Surveys
Online surveys have become the digital marketer’s chainsaw. A terrific research tool that can butcher marketing strategy with bad techniques and bad assumptions. “Research is the foundation of marketing strategy, providing real insight into customer needs and...
Researchscape International Reports Sightlines Member Satisfaction “Off the Charts” for B2B Service Providers
Researchscape International, a Boston-based professional market research firm, has completed analysis of a comprehensive survey of Sightlines member institutions and issued a report that documents record levels of member satisfaction and loyalty. Sightlines is a...
Financial Survey Shows Industry Growth By:Rebekah Harrison
International Boarding and Pet Services Association, in conjunction with business consultant Crystal Canine, recently commissioned Researchscape to conduct an online financial survey of pet care service business owners. Highlights of the survey of 193 pet care service...
Study: Majority of B2B Companies Slow to Reap Rewards of Data Analytics
Data Intensity and Researchscape International released the results of a survey on June 29, showing that 63 percent of B2B companies are frustrated with the time it takes to receive insight from data analytics. Specifically, a majority of companies find it challenging...
91% of Marketers Use or Intend to Use Personalization Within the Next Year, While Half Plan to Increase Their Personalization Budgets
Real-time personalization provider Evergage recently published the results of a new survey revealing that 91% of marketers either use or intend to use personalization for online customer interactions within the next year. Furthermore, nearly 1 in 2 marketers surveyed...
Interest in Video Game Consoles Driven by More Than Games
According to a Researchscape survey of 1,000 consumers, 9.8% of respondents without a video game console said it was the device they didn’t own that they were most interested in purchasing. Unsurprisingly, the primary reason that people are interested in video game...