9 out of 10 Marketers Deploy Personalization to Improve Customer Experiences, According to New Evergage Study

9 out of 10 Marketers Deploy Personalization to Improve Customer Experiences, According to New Evergage Study

(Updated to reflect new citation April. 19, 2022) As organizations seek to drive better relationships with their customers and prospects across channels, the question is no longer if they should deploy personalization but how. Equally fascinating is the why behind...
To Zoom or Not To Zoom: When Clients Want (and Don’t Want) to Videoconference

To Zoom or Not To Zoom: When Clients Want (and Don’t Want) to Videoconference

Our 2021 study for Uniphore was cited in an article about workers feelings towards Zoom, and how the current state of meetings have been effected in the past few years. “In a 2021 survey by Researchscape International, 39 percent of U.S. respondents said they...
Wave Study Reveals Factors That Can Increase Timely Payments For Microbusinesses by More Than 15%

Wave Study Reveals Factors That Can Increase Timely Payments For Microbusinesses by More Than 15%

We conducted a survey for Macro Trends in Microbusiness: The Wave Report on Getting Paid 2021, in July 2021 for all-in-one money management solution Wave, asking 1008 US microbusiness owners about the challenges they have been facing. The study also found that a...
Salesforce Recognized as a Leader in 2021 Gartner Magic Quadrant for Personalization Engines

Salesforce Recognized as a Leader in 2021 Gartner Magic Quadrant for Personalization Engines

Our 2020 Trends in Personalization study for Salesforce was recently cited as part of why Salesforce made Gartner’s Personalization Engines Magic Quadrant as a leader in the industry. The study asked 326 marketing professionals across industries and countries...