Our 2021 study for Uniphore was cited in an article about workers feelings towards Zoom, and how the current state of meetings have been effected in the past few years.

“In a 2021 survey by Researchscape International, 39 percent of U.S. respondents said they were often distracted on videoconferences. Specifically:

  • 30 percent said they have read the news or cruised social media during a Zoom;
  • 28 percent have gone to the bathroom;
  • 25 percent said they often multitask.

In addition to not getting your clients’ full attention, know they may feel disconnected from you as well. In the same survey, 26 percent of U.S. respondents said they feared people misinterpreted their facial expressions or body language, and 22 percent said they did not feel understood or “heard” on videoconference.

Read the full article on Fire Sign Marketing.