Our 2021 study for Uniphore was cited in an article about workers feelings towards Zoom, and how the current state of meetings have been effected in the past few years.
“In a 2021 survey by Researchscape International, 39 percent of U.S. respondents said they were often distracted on videoconferences. Specifically:
- 30 percent said they have read the news or cruised social media during a Zoom;
- 28 percent have gone to the bathroom;
- 25 percent said they often multitask.
In addition to not getting your clients’ full attention, know they may feel disconnected from you as well. In the same survey, 26 percent of U.S. respondents said they feared people misinterpreted their facial expressions or body language, and 22 percent said they did not feel understood or “heard” on videoconference.
Read the full article on Fire Sign Marketing.
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Author Notes:
Jeffrey Henning
Jeffrey Henning, IPC is a professionally certified researcher and has personally conducted over 1,400 survey research projects. Jeffrey is a member of the Insights Association and the American Association of Public Opinion Researchers. In 2012, he was the inaugural winner of the MRA’s Impact award, which “recognizes an industry professional, team or organization that has demonstrated tremendous vision, leadership, and innovation, within the past year, that has led to advances in the marketing research profession.” In 2022, the Insights Association named him an IPC Laureate. Before founding Researchscape in 2012, Jeffrey co-founded Perseus Development Corporation in 1993, which introduced the first web-survey software, and Vovici in 2006, which pioneered the enterprise-feedback management category. A 35-year veteran of the research industry, he began his career as an industry analyst for an Inc. 500 research firm.
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