by Jeffrey Henning | Aug 7, 2016 | In the News
Ransomware – malware that gets on your customers’ computers, encrypts their data, and extorts a hefty ransom for the decryption keys – is a surging new threat, and what you don’t know about it can hurt you in three ways. One, as a user, you can become a ransomware...
by Jeffrey Henning | Aug 2, 2016 | In the News
Jeffrey Henning, president of Researchscape International, said people are increasingly relying on people around them for information about products. “A lot of studies have shown that people trust their friends and family more than traditional ads,” Mr. Henning said....
by Jeffrey Henning | Jul 13, 2016 | Blog, MRII
Last week, UGA/MRII updated its Principles of Market Research (PoMR) online course with a revised module on data-collection methods, authored by Pete Cape, the global knowledge director of SSI. In support of the course, yesterday ESOMAR sponsored a 1-hour webinar...
by Jeffrey Henning | Jul 5, 2016 | B2B Surveys, E-Commerce Surveys, In the News, Retail Surveys, Social Media Surveys, Worldwide Surveys
Personalization has a high priority among digital marketers in the US. As a result more than 85% of marketers are now serving up relevant personalized content, messages and experiences in real-time across Websites, social media, email and mobile devices to foster...
by Jeffrey Henning | Jun 30, 2016 | B2B Surveys, In the News, Worldwide Surveys
A study of 250 marketers by Evergage and Researchscape found that email (67%) and websites (56%) were by far the two most popular marketing channels for personalization, with mobile websites (27%) coming in a distant third. Nine out of ten marketers either use or...
by Jeffrey Henning | Jun 15, 2016 | B2B Surveys, Employee Surveys, Human Resource Surveys, In the News, Retail Surveys
According to Evergage’s “2016 Trends in Personalization” report, 85 percent of marketers are using personalization this year. Conducted with Researchscape International, the study also found that most companies’ initiatives didn’t make the cut. Fifty-five percent of...
