by Jeffrey Henning | Mar 28, 2016 | In the News
At the AMA Boston’s “The Future Marketing Landscape and Its Impact on Careers” event held at Microsoft’s Nerd Center, three leading marketing career experts spoke on trends in market research, revenue marketing, and hiring and compensation: Jeffrey Henning, Founder...
by Jeffrey Henning | Mar 16, 2016 | B2B Surveys, Cloud Platform Surveys, Cybersecurity Surveys, In the News, Security Surveys
Intermedia, a one-stop shop for cloud IT services, today released its 2016 Crypto-Ransomware Report, which surveyed nearly 300 expert IT consultants[1] for their perspectives on the scope and costs of this trending malware. The experts’ opinions contradicted...
by Jeffrey Henning | Jan 26, 2016 | B2B Surveys, In the News
For all their talk about beefing up storytelling capabilities, most companies have done little to invest in the people who can make It happen. That’s according to a new survey of 190 marketers about adapting their marketing operations as the era of interruptive...
by Jeffrey Henning | Jan 13, 2016 | B2B Surveys, Employee Surveys, In the News, Professional Service Surveys
Even with declining commercial, display-ad and traditional marketing effectiveness, a new report by Skyword and Researchscape International found that only 38 percent of enterprise brands have restructured their marketing teams to overcome new marketing challenges....
by Jeffrey Henning | Jan 10, 2016 | In the News
Mobile, wearables, real-time data. The predictions for how technology will impact and change the market research industry are ever growing, but what trends will come to fruition in the New Year? Here’s what some of the industry’s most respected thought leaders had to...
by Jeffrey Henning | Dec 30, 2015 | In the News
What would the end of year holiday season be without predictions for the coming year? In what’s become an annual tradition here on GreenBook Blog, I reached out to the thought leaders I that I respect immensely and asked them to share their thoughts on what we’ll...
