by Jeffrey Henning | Dec 24, 2015 | In the News, Major Media
Online surveys have become the digital marketer’s chainsaw. A terrific research tool that can butcher marketing strategy with bad techniques and bad assumptions. “Research is the foundation of marketing strategy, providing real insight into customer needs and...
by Jeffrey Henning | Nov 28, 2015 | In the News
Evaluating B2B customer relationships is tricky. Two of the most important tools at a company’s disposal are customer satisfaction (CSAT) surveys and Net Promoter Score (NPS). While they might seem similar, they serve distinct purposes and using one or the other can...
by Jeffrey Henning | Aug 27, 2015 | B2B Surveys, Consumer Surveys, In the News
Researchscape International, a Boston-based professional market research firm, has completed analysis of a comprehensive survey of Sightlines member institutions and issued a report that documents record levels of member satisfaction and loyalty. Sightlines is a...
by Jeffrey Henning | Jul 29, 2015 | B2B Surveys, In the News, Petcare Industry Surveys
International Boarding and Pet Services Association, in conjunction with business consultant Crystal Canine, recently commissioned Researchscape to conduct an online financial survey of pet care service business owners. Highlights of the survey of 193 pet care service...
by Jeffrey Henning | Jul 28, 2015 | In the News
As the new director of brand partnerships in the beauty sector for Skyword, I was thrilled to find that the first conference we were hosting, Content Rising Summit, would be taking place in Boston just weeks after my arrival. I counted down the days to the big event....
by Jeffrey Henning | Jul 1, 2015 | B2B Surveys, Business Intelligence and Data Analytics Surveys, In the News
Data Intensity and Researchscape International released the results of a survey on June 29, showing that 63 percent of B2B companies are frustrated with the time it takes to receive insight from data analytics. Specifically, a majority of companies find it challenging...
