by Jeffrey Henning | Jun 5, 2018 | Blog, MRX Surveys
More Americans have heard of Bitcoin (72%) than the pixel (55%), and more have heard of cryptocurrency (45%) than crowdfunding (35%). Only 17% are aware of blockchain, the technology that powers Bitcoin and many other cryptocurrencies. Awareness of Bitcoin,...
by Jeffrey Henning | May 8, 2018 | B2B Surveys, Consumer Surveys, Healthcare Surveys, In the News
LITHIA, FL — Two local parents say an Apple Watch they got for her their daughter during Christmas saved her life. Notifications about Deanna Recktenwald’s heart rate led to a hospital visit, just in time to pick up a major issue with her kidneys. Their...
by Jeffrey Henning | May 2, 2018 | B2B Surveys, Employee Surveys, In the News, Retail Surveys, Worldwide Surveys
More than three-quarters (77%) of marketers are personalizing their email marketing, which, joined by websites (52%), are the only channels in which a majority use personalization. That’s according to the 2018 Trends in Personalization report [pdf] from Evergage and...
by Jeffrey Henning | May 1, 2018 | Blog, MRII
Just under half of the respondents were likely to recommend a career in market research. 30% of those who planned from college to end up in market research completely likely recommend market research as a career contrasted with 10% of everyone else. Not all who see...
by Jeffrey Henning | Apr 1, 2018 | Blog, MRII
Nearly half of researchers can never imagine leaving market research (46%). On the other extreme, 11% think of leaving it daily and 5% think of leaving at least once a week. Six out of ten respondents (59%) said it was very or completely likely they would still be...
by Jeffrey Henning | Mar 27, 2018 | Blog, MRII
Of researchers with the opportunity to learn and grow at work, 45% conducted research in a market that was new to them, 42% used a technology that was new to them, and 41% attended training. About three in ten had the opportunity to manage a larger project than they...
