by Jeffrey Henning | Jul 27, 2018 | B2B Surveys, Consumer Surveys, In the News, Professional Service Surveys, Retail Surveys
Online shoppers say the one thing they value most in their preferred retailer or brand is dependability, based on recent research through Intelligent Assistant and Researchscape. Read more at Marketing Company Miami.
by Jeffrey Henning | Jul 26, 2018 | B2B Surveys, In the News, Retail Surveys, Worldwide Surveys
More than three-quarters (77%) of marketers are personalizing their email marketing, which, joined by websites (52%), are the only channels in which a majority use personalization. That’s according to the 2018 Trends in Personalization report from Evergage and...
by Jeffrey Henning | Jul 24, 2018 | AI and Machine Learning Surveys, B2B Surveys, Cloud Platform Surveys, In the News, Retail Surveys, Worldwide Surveys
When mass media was invented, increasing its levels of personalization always seemed like an enormous task. How can you speak more directly to an audience of millions when they have no apparent similarities other than the fact that they decided to see or listen to the...
by Jeffrey Henning | Jul 4, 2018 | Consumer Surveys, Government and Policy Surveys, In the News
On this Fourth of July, 33 percent of Americans say Donald Trump has them feeling less proud to be an American, according to new data released by a Bay Area public relations. The findings from San Francisco boutique PR agency Bospar indicate that Trump has 24 percent...
by Jeffrey Henning | Jul 2, 2018 | B2B Surveys, Employee Surveys, In the News, Retail Surveys
Email marketing is one of the most evergreen retail tactics. It’s also one of the most targeted forms of messaging since recipients opt-in and often provide solicited information or preferences. Despite these factors, personalization can still be hit or miss....
by Jeffrey Henning | Jun 27, 2018 | B2B Surveys, Employee Surveys, In the News
For B2B brands, engaging buyers in social conversations early in the buying process can help them get ahead of the competition. Videos are a key way to get them talking. Video content can help bring a B2B brand’s story to life in social channels, and create...
