Recommending A Research Career

by | May 1, 2018 | Blog, MRII

Just under half of the respondents were likely to recommend a career in market research. 30% of those who planned from college to end up in market research completely likely recommend market research as a career contrasted with 10% of everyone else. Not all who see...

Loyalty To The Research Industry

by | Apr 1, 2018 | Blog, MRII

Nearly half of researchers can never imagine leaving market research (46%). On the other extreme, 11% think of leaving it daily and 5% think of leaving at least once a week. Six out of ten respondents (59%) said it was very or completely likely they would still be...

Growth And Learning At Work

by | Mar 27, 2018 | Blog, MRII

Of researchers with the opportunity to learn and grow at work, 45% conducted research in a market that was new to them, 42% used a technology that was new to them, and 41% attended training. About three in ten had the opportunity to manage a larger project than they...
Email’s Still the Most Common Channel for Personalization, but Efforts Remain Fairly Basic

Evergage Doubles Revenues for Third Straight Year, Delivering Personalization to More Than 3 Billion People

by | Feb 28, 2018 | B2B Surveys, Employee Surveys, Human Resource Surveys, In the News, Retail Surveys, Worldwide Surveys

According to Evergage’s fourth annual study, “2017 Trends in Personalization,” conducted with Researchscape International, nine of out 10 marketers say their customers expect personalized experiences. The often-cited study also examined how – and how...