For 2021, we’ve revamped our omnibus pricing to offer you greater flexibility, to enable you to trade off budget, timing, and sample size as best meets you or your clients’ needs. We can turn around on-demand surveys within 24 hours. These on demand or “News Cycle” surveys help you respond quickly to emerging needs. Next-available surveys typically take place within two weeks.
An omnibus survey is the quickest and most affordable way to gain quick insights or data from a consumer audience. Omnibus surveys are pooled research – you pick the questions you need answered. Your questions are packaged together with those from others. Think of it as the research world’s equivalent of co-op advertising or a PR co-op satellite media tour. Omnibus surveys are shared between two to four clients, and the cost is lower as a result. Each respondent proceeds in random order through the different clients’ sections, then answers the common demographic questions.
Omnibus surveys are great for validating a consumer campaign, obtaining quick reaction to a crisis, learning consumer preferences or even helping companies and agencies prep for a pitch or business meeting. You receive 1,000-2,000 responses back, complete with at least ten key demographics (e.g., gender, age, state, etc.).
Image credit: Tbatb, 2019.