For 2021, we’ve revamped our omnibus pricing to offer you greater flexibility, to enable you to trade off budget, timing, and sample size as best meets your or your clients’ needs. We can turn around on-demand surveys within 24 hours. These on demand or “News Cycle” surveys help you respond quickly to emerging needs. Next-available surveys typically take place within two or three weeks.

# Questions N Priority Price
5 1000 As Available $995
10 1000 As Available $1,995
10 1000 On Demand $2,995
15 1000 As Available $2,995
15 1000 On Demand $3,995
15 2000 On Demand              (Two Weekends) $6,995

An omnibus survey is the quickest and most affordable way to gain quick insights or data from a consumer audience. Omnibus surveys are pooled research – you pick the questions you need answered. Your questions are packaged together with those from others. Think of it as the research world’s equivalent of co-op advertising or a PR co-op satellite media tour. Omnibus surveys are shared between two to four clients, and the cost is lower as a result. Each respondent proceeds in random order through the different clients’ sections, then answers the common demographic questions.

Omnibus surveys are great for validating a consumer campaign, obtaining quick reaction to a crisis, learning consumer preferences or even helping companies and agencies prep for a pitch or business meeting. You receive 1,000-2,000 responses back, complete with at least ten key demographics (e.g., gender, age, state, etc.).

Image credit: Tbatb, 2019.

Author Notes:

Jeffrey Henning

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Jeffrey Henning, IPC is a professionally certified researcher and has personally conducted over 1,400 survey research projects. Jeffrey is a member of the Insights Association and the American Association of Public Opinion Researchers. In 2012, he was the inaugural winner of the MRA’s Impact award, which “recognizes an industry professional, team or organization that has demonstrated tremendous vision, leadership, and innovation, within the past year, that has led to advances in the marketing research profession.” In 2022, the Insights Association named him an IPC Laureate. Before founding Researchscape in 2012, Jeffrey co-founded Perseus Development Corporation in 1993, which introduced the first web-survey software, and Vovici in 2006, which pioneered the enterprise-feedback management category. A 35-year veteran of the research industry, he began his career as an industry analyst for an Inc. 500 research firm.