by Jeffrey Henning | Mar 3, 2020 | Blog, MRII
At Quirks Brooklyn today, Rick Stringer, Crayola’s vice president of customer solutions, recounted “how Crayola tied consumers’ mindsets, perspectives and psychographics of 120,000 households to actual purchase behavior – gaining visibility into the multifaceted...
by Jeffrey Henning | Mar 3, 2020 | Blog, MRII
At Quirks Brooklyn today, Deepa Iyer from Fossil Group, joined by Jackie Lorch from Dynata, discussed “how Fossil Group incorporates first-party data into the way they create, market and communicate with their target buyers to build long-term brand health and customer...
by Jeffrey Henning | Mar 3, 2020 | Blog, MRII
At Quirks Brooklyn, Tim Hoskins of Quester shared a Kellogg’s case study. “Kellogg’s was stuck in a rut trying to identify a new and compelling way to talk about ‘100% real cheese.’ While the existing campaign had been running successfully for an impressive 11 years,...
by Jeffrey Henning | Feb 24, 2020 | B2B Surveys, In the News, Professional Service Surveys, Retail Surveys, Worldwide Surveys
Together with Researchscape International, Evergage has conducted and published our well-known “Trends in Personalization” study [PDF] for the last six years… …Each year, the highly anticipated findings are cited by top business and industry publications –...
by Jeffrey Henning | Feb 13, 2020 | Blog, MRII
The Hungarian airline Wizz Air has grown from 2 million passengers in 2005 to 39.8 million last year. However, due in part to this rapid ascent, the airline hit some turbulence in between August 2019 and August 2019: Congested airspace Unexpected technical delays...
by Jeffrey Henning | Feb 13, 2020 | B2B Surveys, Cloud Platform Surveys, In the News
…From a larger lens, the industry has witnessed a massive shift to open infrastructure. One study by Researchscape noted that 70% of companies are turning to open networking to take advantage of innovative technologies like AI. More so, as IT leaders continue to...
