by Jeffrey Henning | Mar 19, 2020 | Consumer Surveys, In the News, Retail Surveys
A consumer survey, conducted by Researchscape on behalf of Zynstra, an NCR company, found 15% of shoppers will leave a convenience store and abandon their purchase after just one minute of waiting in line with nearly half of these shoppers leaving after only 30...
by Jeffrey Henning | Mar 4, 2020 | Blog, MRII
At Quirks Brooklyn yesterday, Lori Bitter of AARP and Alison Bryant and Lisa Cooper of RTi Research discussed their research into life shifts among U.S. adults aged 45 years old and up. “Why study life shifts? Too often researchers fall back on age or generation to...
by Jeffrey Henning | Mar 3, 2020 | Blog, MRII
At Quirks Brooklyn today, Rick Stringer, Crayola’s vice president of customer solutions, recounted “how Crayola tied consumers’ mindsets, perspectives and psychographics of 120,000 households to actual purchase behavior – gaining visibility into the multifaceted...
by Jeffrey Henning | Mar 3, 2020 | Blog, MRII
At Quirks Brooklyn today, Deepa Iyer from Fossil Group, joined by Jackie Lorch from Dynata, discussed “how Fossil Group incorporates first-party data into the way they create, market and communicate with their target buyers to build long-term brand health and customer...
by Jeffrey Henning | Mar 3, 2020 | Blog, MRII
At Quirks Brooklyn, Tim Hoskins of Quester shared a Kellogg’s case study. “Kellogg’s was stuck in a rut trying to identify a new and compelling way to talk about ‘100% real cheese.’ While the existing campaign had been running successfully for an impressive 11 years,...
by Jeffrey Henning | Feb 24, 2020 | B2B Surveys, In the News, Professional Service Surveys, Retail Surveys, Worldwide Surveys
Together with Researchscape International, Evergage has conducted and published our well-known “Trends in Personalization” study [PDF] for the last six years… …Each year, the highly anticipated findings are cited by top business and industry publications –...
