by Jeffrey Henning | Jan 27, 2020 | AI and Machine Learning Surveys, B2B Surveys, E-Commerce Surveys, In the News, Professional Service Surveys, Retail Surveys, Worldwide Surveys
…A 2019 study of 314 marketing professionals by Evergage and Researchscape International found that major retailers, such as Carhartt and Zumiez, are successfully using machine learning to boost online sales conversions. The retailers use machine learning to...
by Jeffrey Henning | Jan 23, 2020 | AI and Machine Learning Surveys, B2B Surveys, Business Intelligence and Data Analytics Surveys, Cloud Platform Surveys, Employee Surveys, In the News
…“The growth of cloud computing is fundamental to the future of AI, analytics and machine learning initiatives,” said Trifacta CEO Adam Wilson. “Unfortunately, the pace and scale at which this growth is happening underscores the need for coordinated data...
by Jeffrey Henning | Jan 14, 2020 | B2B Surveys, Consumer Surveys, In the News, Retail Surveys
…The Road to Rewards Report 2019 addresses top challenges facing CPG brands and retailers including grocery and convenience stores. The report examines how they can improve their loyalty programs, better understand the data they have now in order to anticipate...
by Jeffrey Henning | Jan 14, 2020 | Consumer Surveys, In the News, Major Media, MRX Surveys, Sports Surveys
“We classified 27% of the NFL fans that we talked with are at least a little superstitious,” says Jeffrey Henning who runs Researchscape, a Florida market research company. “They often had very elaborate rituals that, for some reason, involved...
by Jeffrey Henning | Jan 9, 2020 | B2B Surveys, Employee Surveys, In the News, Worldwide Surveys
Contrary to widespread thinking that the chief digital officer position has a short shelf-life, a large majority of business and IT professionals see their organization’s CDO as an effective change agent and champion for achieving digital transformation, according to...
by Logan Mine | Jan 1, 2020 | Blog, Consumer Surveys, consumer-research, In the News, Insurance Surveys, SaaS Surveys, Security Surveys, Social Media Surveys, Sports Surveys
In early 2020, we conducted a survey for Plymouth Rock Assurance [PDF] of 1,000 homeowners across every state in the U.S. to determine how seriously they take their home insurance. We found that 68% of respondents compared carriers the last time they purchased home...
