by Jeffrey Henning | Dec 13, 2016 | Blog
The typical survey reported in the 2016 corpus of news releases has 1,000 respondents (median size), with 73% having 500 or more responses, 55% having 1,000 or more responses, and 35% having 2,000 or more responses. The smallest sample size was 98 responses. The more...
by Jeffrey Henning | Dec 6, 2016 | Blog
Writing a questionnaire for a newsmaker survey is different than designing a customer satisfaction or general market research survey. Such general surveys are often academic, clinical, even boring: in contrast, with a newsmaker survey you are looking for punch and...
by Jeffrey Henning | Dec 5, 2016 | Blog
I’m old enough to remember typing pools – though not old enough to remember when the secretaries in them were using typewriters. They were using word processors – not software like Microsoft Word but hardware like the Wang OIS, a dedicated system for timeshared word...
by Jeffrey Henning | Oct 25, 2016 | Blog
Probability sampling remains the gold standard for producing results that are representative of target populations. So much so that non-probability methods typically try to emulate or mimic probability sampling where possible: Positioning a panel survey as a random...
by Jeffrey Henning | Oct 18, 2016 | Blog
Where river sampling is typically a supplemental source of responses to panel surveys, intercept surveys gather all their responses by interrupting traffic to web sites. CivicScience, Google Consumer Surveys (GCS) and RIWI each intercept people in their everyday use...
by Jeffrey Henning | Oct 11, 2016 | Blog
People who are willing to be members of panels differ in many ways from people who aren’t. This too lessens the representativeness of panel research. For instance, in a recent CASRO webinar, NPD Group reported that 70% of their panel members are introverted, compared...
