Sports Superstitions: Classification

We classified all respondents to our Sports Superstitions study as either “Unsuperstitious” or “Superstitious.” A respondent had to answer “Not at all paranoid”, “Not at all afraid”, and “Not at all fearful”...

Sports Superstitions: Down the Rabbit Hole

We asked every respondent to rate their level of fear about how their actions at home might affect the team they are rooting for: while 21% of respondents are at least slightly paranoid, almost no respondents (3%) are very or completely paranoid. In qualitative...

Sport Superstitions: Wearing Team Colors

With the 2016-17 NFL season scheduled to start tonight, we thought we’d remind you to do your laundry – make sure your lucky jersey is ready! We asked fans who wear certain clothing to support their team about the type and condition of clothing that they...

Probability Online Panels

A probability online panel selects candidates for participation through a probability sample (typically using Address Based Sampling) and then relentlessly invites candidates to join the panel. Panelists who lack Internet access are then provided computers or tablets...

Sports Superstitions: Helping Your Team Win

As part of an ongoing series of research into how consumers engage and identify with brands, Researchscape International surveyed 1,112 U.S. adults about satisfaction with the National Football League, perceptions of teams and quarterbacks, engagement with...