by Jeffrey Henning | Jan 24, 2017 | Blog
Surveys are a proven and effective method of generating publicity for organizations. For instance, Visa’s annual survey about prom spending has been picked up by the Washington Post, ABC News, Fortune, NPR Marketplace and dozens of local newspapers and news stations....
by Jeffrey Henning | Jan 10, 2017 | Blog
Ultimately publicity is about generating business for organizations, yet most press releases aren’t optimized for this. Only 13% of 2016 survey releases linked to a lead-generation form (up from 7% in 2013) to capture a prospect’s contact information in exchange for a...
by Jeffrey Henning | Jan 3, 2017 | Blog
Bloggers, in general, are even more pressed for time than reporters and are more likely to cut corners when reporting on your news release. All the resources you provide for reporters will assist bloggers, but they are more likely to use infographics than reporters...
by Jeffrey Henning | Dec 27, 2016 | Blog
Most survey news releases simply include a summary of key findings of the survey, without accompaniment. Modest additional effort can create news releases more likely to be picked up. Optimizing Releases for Reporters “Surveys are great for me for a blog post...
by Jeffrey Henning | Dec 20, 2016 | Blog
For representative results, it is more important that sampling be well designed than that there be thousands of responses. Unfortunately, this is a distinction that most reporters ignore and that many researchers, in the interest of minimizing costs, obscure....
by Jeffrey Henning | Dec 15, 2016 | Blog, Consumer Surveys, In the News, MRX Surveys, Sports Surveys
Just over one third of respondents (35%) are very or completely satisfied with the National Football League, while a quarter (24%) are not at all satisfied or only slightly satisfied. Comments as to why fans are or aren’t satisfied with the NFL: “After...
