Most Read

Here are our most-read Research Access articles in October:

  1. The Potential of iBeacon for Mobile Research
  2. General Mills Market Research Goes Mobile and Beyond by Julie Kurd
  3. Mobile Surveys and MROCs Are Now Mainstream
  4. Growing the Market Research Function Using Behavioral Economics
  5. The Paradox of Surveys of Small Population Sizes
  6. Iterative Concept Development Might Be Right for Your Next Project by Martha Guidry
  7. Revenue Growth of the Top 50 U.S. Market Research Firms
  8. Boring Charts Are Often the Most Informative
  9. 6 Ways Market Researchers Can Use Social Media Analytics by Greg Timpany
  10. What to Consider When Selecting Markets for Qualitative Research by Ron Sellers


#MRX Most Shared

And the Top 5 most shared #MRX articles of the month…

  1. The Top 20 Emerging Methods In Market Research – A GRIT Sneak Peek – A look at the current and planned adoption of research methods, based on GreeenBook’s latest survey of corporate researchers and research suppliers.
  2. 40 Years of the Economist/Ipsos MORI September 2014 Issues Index – Ipsos Mori celebrates the fortieth anniversary of its regular poll of issues facing Britain.
  3. Rediscovering the Spark in the Mobile Relationship – Choosing a mobile phone contract and operator is no longer as exciting as it once was.
  4. Support for EU membership highest for 23 years, even as UKIP rises in the polls – An Ipsos MORI telephone poll of 1,002 UK adults found 56% wanted the UK to stay part of the EU, while 36% wanted it to withdraw.
  5. When it comes to mobile respondent experience and data quality, survey design matters – Writing in Quirks, Nicole Mitchell of SSI reported research on research showing the increase in dropout rates for “mobile unfriendly” surveys taken on smartphones and tablets. Laptop users completed the survey more quickly than mobile-device respondents, even when the survey design was optimized for the mobile experience.

Author Notes:

Jeffrey Henning

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Jeffrey Henning, IPC is a professionally certified researcher and has personally conducted over 1,400 survey research projects. Jeffrey is a member of the Insights Association and the American Association of Public Opinion Researchers. In 2012, he was the inaugural winner of the MRA’s Impact award, which “recognizes an industry professional, team or organization that has demonstrated tremendous vision, leadership, and innovation, within the past year, that has led to advances in the marketing research profession.” In 2022, the Insights Association named him an IPC Laureate. Before founding Researchscape in 2012, Jeffrey co-founded Perseus Development Corporation in 1993, which introduced the first web-survey software, and Vovici in 2006, which pioneered the enterprise-feedback management category. A 35-year veteran of the research industry, he began his career as an industry analyst for an Inc. 500 research firm.