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9 out of 10 Marketers Deploy Personalization to Improve Customer Experiences, According to New Evergage Study

9 out of 10 Marketers Deploy Personalization to Improve Customer Experiences, According to New Evergage Study

by Jeffrey Henning | Apr 19, 2022 | B2B Surveys, In the News, SaaS Surveys, Worldwide Surveys

(Updated to reflect new citation April. 19, 2022) As organizations seek to drive better relationships with their customers and prospects across channels, the question is no longer if they should deploy personalization but how. Equally fascinating is the why behind...
Changing Face of Gaming Debunks Long Held Stereotypes

Changing Face of Gaming Debunks Long Held Stereotypes

by Jeffrey Henning | Mar 8, 2022 | Consumer Surveys, Featured Brands, Games Industry Surveys, In the News, Worldwide Surveys

For Dell, Researchscape surveyed 5,763 videogame players, ages 14-87, from 11 countries (Australia, Brazil, Canada, China, France, Germany, India, Japan, New Zealand, UK and U.S.), in 6 six languages, in order to better understand gaming habits, attitudes and the...
Building Loyalty Has Its Own Rewards

Building Loyalty Has Its Own Rewards

by Dominic DeSousa | Oct 13, 2019 | B2B Surveys, Consumer Surveys, In the News, Retail Surveys

There’s little doubt that loyalty programs pay off for c-store operators. Loyalty program members are known to purchase more, bringing a higher basket ring per shopping trip. How much more do they spend? According to the June 2019 “C-Store Shopper Report: How to Fuel...
Location, Location, Location | Building a Strong Patient Connection

Location, Location, Location | Building a Strong Patient Connection

by Dominic DeSousa | Oct 4, 2019 | B2B Surveys, Consumer Surveys, Healthcare Surveys, In the News, Nonprofit Surveys

The majority of consumers (69%) have stayed with the same primary care doctor for three or more years, according to a survey of 1,000 American consumers from 4A’s Research and Researchscape, an agile market research consultancy. Once patients find a doctor they like,...
9 out of 10 Marketers Deploy Personalization to Improve Customer Experiences, According to New Evergage Study

Guest Blog: Shock and Awe – A Guide to Creating A Customer Experience They’ll Talk About For Life

by Dominic DeSousa | Sep 29, 2019 | B2B Surveys, Employee Surveys, In the News, Small Business Surveys

…According to a Researchscape International study​, the top benefits of personalization include, improved customer experience (55%), improved brand perception (39%), and increased lead generation and customer acquisition (46%). Trust me. Personalization is how...
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