There’s little doubt that loyalty programs pay off for c-store operators. Loyalty program members are known to purchase more, bringing a higher basket ring per shopping trip.
How much more do they spend?
According to the June 2019 “C-Store Shopper Report: How to Fuel Customer Loyalty” by Researchscape International, commissioned by software developer PDI, rewards members spend 29% more per visit, dropping on average $11.17 every time they shop, compared to $8.66 for non-members.
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