There’s little doubt that loyalty programs pay off for c-store operators. Loyalty program members are known to purchase more, bringing a higher basket ring per shopping trip.
How much more do they spend?
According to the June 2019 “C-Store Shopper Report: How to Fuel Customer Loyalty” by Researchscape International, commissioned by software developer PDI, rewards members spend 29% more per visit, dropping on average $11.17 every time they shop, compared to $8.66 for non-members.
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Author Notes:
Jeffrey Henning
Jeffrey Henning, IPC is a professionally certified researcher and has personally conducted over 1,400 survey research projects. Jeffrey is a member of the Insights Association and the American Association of Public Opinion Researchers. In 2012, he was the inaugural winner of the MRA’s Impact award, which “recognizes an industry professional, team or organization that has demonstrated tremendous vision, leadership, and innovation, within the past year, that has led to advances in the marketing research profession.” In 2022, the Insights Association named him an IPC Laureate. Before founding Researchscape in 2012, Jeffrey co-founded Perseus Development Corporation in 1993, which introduced the first web-survey software, and Vovici in 2006, which pioneered the enterprise-feedback management category. A 35-year veteran of the research industry, he began his career as an industry analyst for an Inc. 500 research firm.
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