Dogs are considered a part of the family now more than ever, signaling not just a trend, but an ingrained lifestyle here to stay, according to the findings of a nationwide survey of dog owners announced today. The research, sponsored by SpotOn Virtual Smart Fence, the first and only dog containment and tracking system that lets users take their dog and virtual smart fence wherever they go, also shows there are increasing opportunities for businesses and communities to meet the needs of the growing population of dog owners.
The study was recently discussed in an article on Newsweek.
Read more at Business Wire.
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Author Notes:
Jeffrey Henning
Jeffrey Henning, IPC is a professionally certified researcher and has personally conducted over 1,400 survey research projects. Jeffrey is a member of the Insights Association and the American Association of Public Opinion Researchers. In 2012, he was the inaugural winner of the MRA’s Impact award, which “recognizes an industry professional, team or organization that has demonstrated tremendous vision, leadership, and innovation, within the past year, that has led to advances in the marketing research profession.” In 2022, the Insights Association named him an IPC Laureate. Before founding Researchscape in 2012, Jeffrey co-founded Perseus Development Corporation in 1993, which introduced the first web-survey software, and Vovici in 2006, which pioneered the enterprise-feedback management category. A 35-year veteran of the research industry, he began his career as an industry analyst for an Inc. 500 research firm.
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