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Study: Thorough Agency Searches Lead To Better Outcomes

by Jeffrey Henning | Jul 31, 2019 | Uncategorized

Big companies spend roughly $15 billion a year on external PR counsel, yet more than a third of their chief communicators aren’t satisfied with their agencies — and even those that are largely content have their share of gripes. That, at least, is according to new...
PDI Releases New C-Store Shopper Report

PDI Releases New C-Store Shopper Report

by Jeffrey Henning | Jun 26, 2019 | B2B Surveys, Consumer Surveys, Employee Surveys, In the News, Retail Surveys

PDI, a Loyalty360 member specializing in enterprise software solutions for convenience retail, petroleum wholesale, and logistics industries, has received some recognition lately, and they’ve discussed some recent projects with Loyalty360. Never one to rest, PDI has...
Five Key Gaps Limiting Visual Merchandising Confidence

Five Key Gaps Limiting Visual Merchandising Confidence

by Jeffrey Henning | Jun 19, 2019 | B2B Surveys, Cloud Platform Surveys, In the News, Retail Surveys

One Door, Inc. provider of cloud-based visual merchandising software, released the results of its third annual visual merchandising survey, “Digital Transformation in Visual Merchandising and Space Planning – Job Done?”. Conducted in partnership with Researchscape, a...
Plant-Based? I’ll Have What She’s Having!

Plant-Based? I’ll Have What She’s Having!

by Jeffrey Henning | Jun 18, 2019 | Consumer Surveys, Food and Fitness Surveys, Healthcare Surveys, In the News, Nonprofit Surveys

Plant-based meat alternatives like Beyond Meat and Impossible Burger are popping up everywhere, from fast food chains to the stock market. 4A’s Research partnered with Researchscape, an agile market research consultancy, to survey 1,000 consumers on their eating...

Survey Shows Personalization Benefits, With AI-Based Personalization on the Rise

by Jeffrey Henning | Jun 13, 2019 | Uncategorized

When it comes to delivering top-notch customer experiences, one size doesn’t fit all. And what motivates one shopper to convert may be completely off-base for another. This isn’t news to retail marketers. They’ve long acknowledged the importance of treating customers...
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