When it comes to delivering top-notch customer experiences, one size doesn’t fit all. And what motivates one shopper to convert may be completely off-base for another.

This isn’t news to retail marketers. They’ve long acknowledged the importance of treating customers like the individuals they are, and delivering cohesive, personalized experiences across touchpoints. It’s important, though, that these goals inspire thoughtful, actionable strategies.

Read more at Total Retail.