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New Report Explores Best Practices for PR Agency Search & Hiring

by Dominic DeSousa | Aug 20, 2019 | Uncategorized

The new report, “The Impact of the Agency Selection Process on Public Relations Programs and Outcomes”, supported by Researchscape International, provides insights into how Fortune 1000 companies and not-for-profit associations search for and hire...
Finding PR and Communications Agencies: New Report Highlights Agency Search & Hiring Best Practices in $15 Billion Industry

Finding PR and Communications Agencies: New Report Highlights Agency Search & Hiring Best Practices in $15 Billion Industry

by Dominic DeSousa | Aug 1, 2019 | B2B Surveys, Employee Surveys, In the News

What do large companies and associations do when they hire public relations agencies on which they will spend $15 billion a year? Three-quarters of communications leaders surveyed rely on their industry experience, and two-thirds on word-of-mouth recommendations, to...

Why Don’t Organizations Hire Agencies Like They Hire Employees?

by Dominic DeSousa | Jul 31, 2019 | Uncategorized

RFP Associates and CommunicationsMatch™, with the support of Researchscape, decided to explore these and related questions by conducting the first national study on the public relations search and hiring practices of Fortune 1000 companies and large associations. Our...

Study: Thorough Agency Searches Lead To Better Outcomes

by Dominic DeSousa | Jul 31, 2019 | Uncategorized

Big companies spend roughly $15 billion a year on external PR counsel, yet more than a third of their chief communicators aren’t satisfied with their agencies — and even those that are largely content have their share of gripes. That, at least, is according to new...
PDI Releases New C-Store Shopper Report

PDI Releases New C-Store Shopper Report

by Jeffrey Henning | Jun 26, 2019 | B2B Surveys, Consumer Surveys, Employee Surveys, In the News, Retail Surveys

PDI, a Loyalty360 member specializing in enterprise software solutions for convenience retail, petroleum wholesale, and logistics industries, has received some recognition lately, and they’ve discussed some recent projects with Loyalty360. Never one to rest, PDI has...
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