by Dominic DeSousa | Aug 20, 2019 | Uncategorized
The new report, “The Impact of the Agency Selection Process on Public Relations Programs and Outcomes”, supported by Researchscape International, provides insights into how Fortune 1000 companies and not-for-profit associations search for and hire...
by Dominic DeSousa | Aug 1, 2019 | B2B Surveys, Employee Surveys, In the News
What do large companies and associations do when they hire public relations agencies on which they will spend $15 billion a year? Three-quarters of communications leaders surveyed rely on their industry experience, and two-thirds on word-of-mouth recommendations, to...
by Dominic DeSousa | Jul 31, 2019 | Uncategorized
RFP Associates and CommunicationsMatch™, with the support of Researchscape, decided to explore these and related questions by conducting the first national study on the public relations search and hiring practices of Fortune 1000 companies and large associations. Our...
by Dominic DeSousa | Jul 31, 2019 | Uncategorized
Big companies spend roughly $15 billion a year on external PR counsel, yet more than a third of their chief communicators aren’t satisfied with their agencies — and even those that are largely content have their share of gripes. That, at least, is according to new...
by Jeffrey Henning | Jun 26, 2019 | B2B Surveys, Consumer Surveys, Employee Surveys, In the News, Retail Surveys
PDI, a Loyalty360 member specializing in enterprise software solutions for convenience retail, petroleum wholesale, and logistics industries, has received some recognition lately, and they’ve discussed some recent projects with Loyalty360. Never one to rest, PDI has...
