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Top 10 Obstacles for Personalization and How to Overcome Them

Top 10 Obstacles for Personalization and How to Overcome Them

by Jeffrey Henning | Dec 10, 2019 | B2B Surveys, E-Commerce Surveys, In the News, Retail Surveys, Social Media Surveys

Personalization is no longer just a buzzword, but a critical part of online marketing and sales strategies for increasing sales and customer satisfaction by creating a more personal customer experience. Many studies have come out over the years to validate this,...

New RFP Research Provides Perspective on Agency-Client Relationships

by Jeffrey Henning | Sep 21, 2019 | In the News

Agency owners want clients to be happy with the results they provide – that’s one of the reasons they are in the business. A recent research project about the RFP process shows that one out of three clients are dissatisfied with their agencies. In this episode, Chip...

New Report Explores Best Practices for PR Agency Search & Hiring

by Jeffrey Henning | Aug 20, 2019 | Uncategorized

The new report, “The Impact of the Agency Selection Process on Public Relations Programs and Outcomes”, supported by Researchscape International, provides insights into how Fortune 1000 companies and not-for-profit associations search for and hire...
Finding PR and Communications Agencies: New Report Highlights Agency Search & Hiring Best Practices in $15 Billion Industry

Finding PR and Communications Agencies: New Report Highlights Agency Search & Hiring Best Practices in $15 Billion Industry

by Jeffrey Henning | Aug 1, 2019 | B2B Surveys, Employee Surveys, In the News

What do large companies and associations do when they hire public relations agencies on which they will spend $15 billion a year? Three-quarters of communications leaders surveyed rely on their industry experience, and two-thirds on word-of-mouth recommendations, to...

Why Don’t Organizations Hire Agencies Like They Hire Employees?

by Jeffrey Henning | Jul 31, 2019 | Uncategorized

RFP Associates and CommunicationsMatch™, with the support of Researchscape, decided to explore these and related questions by conducting the first national study on the public relations search and hiring practices of Fortune 1000 companies and large associations. Our...
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