Big companies spend roughly $15 billion a year on external PR counsel, yet more than a third of their chief communicators aren’t satisfied with their agencies — and even those that are largely content have their share of gripes.

That, at least, is according to new research from the Institute for Public Relations and RFP Associates on big businesses’ agency selection processes — and their impact on the relationships, work and outcomes that ensue.

The study, on which CommunicationsMatch and Researchscape also partnered, found that, by and large, chief communications officers don’t put the same time and attention into finding a PR agency as they do into a search for an employee.

Read the rest at The Holmes Report.