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The 12 Methodology Questions You Must Be Prepared to Answer About Your Survey

The 12 Methodology Questions You Must Be Prepared to Answer About Your Survey

by Jeffrey Henning | Apr 23, 2025 | Blog

Reporters are trained to ask these key questions about survey research results.

Changing Face of Gaming Debunks Long Held Stereotypes

Changing Face of Gaming Debunks Long Held Stereotypes

by Jeffrey Henning | Aug 16, 2023 | Consumer Surveys, Featured Brands, Games Industry Surveys, In the News, Worldwide Surveys

For Dell, Researchscape surveyed 5,763 videogame players, ages 14-87, from 11 countries (Australia, Brazil, Canada, China, France, Germany, India, Japan, New Zealand, UK and U.S.), in 6 six languages, in order to better understand gaming habits, attitudes and the...
Nationwide Survey Reveals Dogs are More than ‘Man’s Best Friend’

Nationwide Survey Reveals Dogs are More than ‘Man’s Best Friend’

by Jeffrey Henning | Apr 18, 2023 | B2B Surveys, Consumer Surveys, In the News, Petcare Industry Surveys

Dogs are considered a part of the family now more than ever, signaling not just a trend, but an ingrained lifestyle here to stay, according to the findings of a nationwide survey of dog owners announced today. The research, sponsored by SpotOn Virtual Smart Fence, the...
9 out of 10 Marketers Deploy Personalization to Improve Customer Experiences, According to New Evergage Study

9 out of 10 Marketers Deploy Personalization to Improve Customer Experiences, According to New Evergage Study

by Jeffrey Henning | Apr 19, 2022 | B2B Surveys, In the News, SaaS Surveys, Worldwide Surveys

(Updated to reflect new citation April. 19, 2022) As organizations seek to drive better relationships with their customers and prospects across channels, the question is no longer if they should deploy personalization but how. Equally fascinating is the why behind...
PDI Releases New C-Store Shopper Report

PDI Releases New C-Store Shopper Report

by Jeffrey Henning | Jun 26, 2019 | B2B Surveys, Consumer Surveys, Employee Surveys, In the News, Retail Surveys

PDI, a Loyalty360 member specializing in enterprise software solutions for convenience retail, petroleum wholesale, and logistics industries, has received some recognition lately, and they’ve discussed some recent projects with Loyalty360. Never one to rest, PDI has...
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Top 10 Posts

  • When and How to Use Bipolar Scales
  • Market Research Conference Calendar
  • Pros and Cons of Including Partial Responses to Surveys
  • Issues with Grid Questions
  • Oatly Asks Big Dairy to Put Its Money Where Its Mouth Is on Climate Claims
  • The Ideal Survey Length
  • Video Game Player Survey: 76% of U.S. Adults Online Play Games
  • Sample Matching
  • The Case for 5-Point Unipolar Scales
  • The AAPOR Task Force on Non-Probability Sampling

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