Our study for Zuhoo, the leading virtual Santa company, found that nearly half of parents who celebrate Christmas are planning to cancel their visit to see a mall Santa, with the continued COVID-19 pandemic, and the recent discovery of the Omicron variant being major factors. From November 5 to 8, 2021 we surveyed 1,130 U.S. adults, of whom 388 were parents in families that include Santa in their holiday season about their plans and concerns about the holidays. We also asked about worries involving the impending toy shortage, which elicited far less concern, as “47% of the participants were completely unaware of a holiday toy shortage; with 78% saying they are not worried about the shortage”.

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