Our study for Zuhoo, the leading virtual Santa company, found that nearly half of parents who celebrate Christmas are planning to cancel their visit to see a mall Santa, with the continued COVID-19 pandemic, and the recent discovery of the Omicron variant being major factors. From November 5 to 8, 2021 we surveyed 1,130 U.S. adults, of whom 388 were parents in families that include Santa in their holiday season about their plans and concerns about the holidays. We also asked about worries involving the impending toy shortage, which elicited far less concern, as “47% of the participants were completely unaware of a holiday toy shortage; with 78% saying they are not worried about the shortage”.
Read more at Toy News Online, Rome News, Northwest Georgia News or Arundel Journal.
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Author Notes:
Jeffrey Henning
Jeffrey Henning, IPC is a professionally certified researcher and has personally conducted over 1,400 survey research projects. Jeffrey is a member of the Insights Association and the American Association of Public Opinion Researchers. In 2012, he was the inaugural winner of the MRA’s Impact award, which “recognizes an industry professional, team or organization that has demonstrated tremendous vision, leadership, and innovation, within the past year, that has led to advances in the marketing research profession.” In 2022, the Insights Association named him an IPC Laureate. Before founding Researchscape in 2012, Jeffrey co-founded Perseus Development Corporation in 1993, which introduced the first web-survey software, and Vovici in 2006, which pioneered the enterprise-feedback management category. A 35-year veteran of the research industry, he began his career as an industry analyst for an Inc. 500 research firm.
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