On this page you will find the most up to date coverage of Researchscape’s case studies.
Also see: Case Studies • Case Studies by Industry • Case Studies by Topic • MRX Case Studies
Recent Case Studies
Exactly what Online Shoppers Value Most within their Favorite Retailer
Online shoppers say the one thing they value most in their preferred retailer or brand is dependability, based on recent research through Intelligent Assistant and Researchscape. Read more at Marketing Company Miami.
Email Personalization Tactics
More than three-quarters (77%) of marketers are personalizing their email marketing, which, joined by websites (52%), are the only channels in which a majority use personalization. That’s according to the 2018 Trends in Personalization report from Evergage and...
5 AI-Powered Apps To Deliver More Personalized Experiences
When mass media was invented, increasing its levels of personalization always seemed like an enormous task. How can you speak more directly to an audience of millions when they have no apparent similarities other than the fact that they decided to see or listen to the...
33 PERCENT OF AMERICANS ARE LESS PROUD TO BE AMERICAN DUE TO DONALD TRUMP: DATA
On this Fourth of July, 33 percent of Americans say Donald Trump has them feeling less proud to be an American, according to new data released by a Bay Area public relations. The findings from San Francisco boutique PR agency Bospar indicate that Trump has 24 percent...
Shoppers May Shun Retailers with Poor Product Suggestions
Email marketing is one of the most evergreen retail tactics. It's also one of the most targeted forms of messaging since recipients opt-in and often provide solicited information or preferences. Despite these factors, personalization can still be hit or miss. Read...
INCREASING B2B SOCIAL SCREEN TIME WITH VIDEO
For B2B brands, engaging buyers in social conversations early in the buying process can help them get ahead of the competition. Videos are a key way to get them talking. Video content can help bring a B2B brand’s story to life in social channels, and create...
E-shoppers prefer ‘Try Before You Buy’ payment choice
Despite the growing popularity of online shopping, many consumers still have reservations about making purchases online, hence prefer 'Try Before You Buy' payment choice, says a recent study. This facility has also helped retailers address the consumers' concern and...
‘Blessing from God’ | Apple Watch May Have Saved Florida Teen’s Life
LITHIA, FL -- Two local parents say an Apple Watch they got for her their daughter during Christmas saved her life. Notifications about Deanna Recktenwald’s heart rate led to a hospital visit, just in time to pick up a major issue with her kidneys. Their experience...
Email’s Still the Most Common Channel for Personalization, but Efforts Remain Fairly Basic
More than three-quarters (77%) of marketers are personalizing their email marketing, which, joined by websites (52%), are the only channels in which a majority use personalization. That’s according to the 2018 Trends in Personalization report [pdf] from Evergage and...