On this page you will find the most up to date coverage of Researchscape’s case studies.
Also see: Case Studies • Case Studies by Industry • Case Studies by Topic • MRX Case Studies
Recent Case Studies
A Nation of Gamers: Two Thirds of Americans Play Games Each Week
We conducted a survey of 1,074 U.S. adults from April 22 to 24, 2022 for Troy Press to get an understanding of their gaming habits. The study focused on all forms of gaming, not one particular facet, and we discovered the most frequently played medium is mobile games, with 42% playing daily. Shockingly this is a larger amount than the combined percentage of home console (15%) and pc gamers (14%). On the opposite hand, the least frequently played medium is tabletop role-playing games i.e. Dungeons and Dragons, with 31% playing less than once a year.
Read further at Troy Press.
9 out of 10 Marketers Deploy Personalization to Improve Customer Experiences, According to New Evergage Study
(Updated to reflect new citation April. 19, 2022)
As organizations seek to drive better relationships with their customers and prospects across channels, the question is no longer if they should deploy personalization but how. Equally fascinating is the why behind their efforts. A newly released, annual study from Evergage and Researchscape International shows that delivering better customer experiences is the primary driver for personalization – cited by 9 out of 10 marketers (88%) as the main impetus for their programs.
Read more at Evergage, Marketing Charts, Loyalty360, BizReport, Limelight, Live Help Now, Customer Think, Business 2 Community, or Marketing Charts.
The study was more recently cited in an article about search marketing trends on Finances Online.
AP Survey Finds 93% of Teens Believe Financial Knowledge and Skills Are Needed to Achieve Their Life Goals
Our survey for Greenlight was recently highlighted in an article discussing the financial literacy of teenagers in the US. The study was conducted from March 18 and March 20, 2022, among 1,096 respondents, split between teens ages 13-18 and parents of 13-18 year old’s. The vast majority of both teenage (93%) and adult (97%) respondents expressed that they need financial knowledge and skills to achieve their life goals. Jennifer Seitz, Certified Financial Education Instructor (CFEI) and Educational Content Lead at Greenlight had this to say on the topic “Parents and teens alike know the importance of financial knowledge and skills, yet there continues to be a gap in financial literacy among youth. Teens today score an average of 64% on the National Financial Literacy Test, well below the passing grade of 70%, and at Greenlight, we’re focused on teaching kids and teens the money skills they need to be financially confident and independent for their futures”.
Read further on Valdosta Daily Times or Business Wire.
Mental Health, Physical Security Top Concerns In 2022
Our February 2022 study for Rave Mobile Safety was highlighted in a recent article about the concerns facing students in the coming year. The 2022 Crisis Communication and Safety in Education Survey received responses from 400 K-12 employees and over 380 higher education employees. Major concerns for K-12 students shown by participants are the mental health of both the student body (61%) and that of the faculty members (52%). In addition an increasing majority of respondents (55%) expressed concern over the possibility of violence on school property, up 14% from last year’s survey.
Read further on Security Magazine, Business Wire, and Campus Safety Magazine.
VisitPay Finds Medical Bills are High Stress, Low Priority in COVID Era
Updated to include recent citations.
We surveyed 1661 US consumers from November 10-13, 2020 for VisitPay, in order to get a better understanding of their feelings in relation to medical billing and the stresses that COVID-19 has created. A large portion of respondents (60%) felt that medical bills are one of the greatest sources of stress, falling just behind credit card payments. However when listed in order by payment priority, medical payments were ranked at the bottom.
VisitPay CEO and Co-Founder had this to say “Medical bills are a reality for almost every American, yet they continue to serve as sources of stress that many of us try to avoid — whether by not seeking medical care in the first place, or by ignoring the bills once they come in. The key truth for providers is the need to focus on the patient financial experience from beginning to end, with transparency and ease of access to guide patients through the billing process with compassion and tailored payment alternatives that fit their needs.”
The study was cited by a more recent article from Patient Engagement Hit.
Read the full article at Street Insider or Patient Engagement Hit.
Visibility and Control are Consumers’ Priorities for Last-Mile Delivery
Our study for Anyline, Last-Mile Delivery: Customer Perception Report 2022, was recently released. We conducted this study between Feb. 14 to 17, 2022 and asked 1,015 U.S. consumers about their growing preference for online orders and purchases in a COVID-19 marketplace. The increasing prevalence of online orders, however, has led the majority of U.S. shoppers to face delivery disruptions in the last mile. “Anyline’s survey uncovered that close to half (44%) of consumers say delivery timeframes are slower since the start of the pandemic”. This worrying statistic has led to consumers seeking new shopping outlets, with 76% stating that a poor delivery experiences could influence their future purchasing decisions.
Read the full article on iXtenso, Businesswire.
Changing Face of Gaming Debunks Long Held Stereotypes
For Dell, Researchscape surveyed 5,763 videogame players, ages 14-87, from 11 countries (Australia, Brazil, Canada, China, France, Germany, India, Japan, New Zealand, UK and U.S.), in 6 six languages, in order to better understand gaming habits, attitudes and the wider gaming community. This has led to coverage around the world, from The Irish Examiner to mResearcher (Russia) and Finances News Hebdo (Morocco) to NoCutNews (South Korea) to India Gazette (India) and Kotak Game (Indonesia) to PC World (Australia), Gadget, as well as PR Newswire.
Updated 3/8/2022, as it was referenced by an article on Gulf Business.
TCP Software’s “State of the U.S. Workforce” Survey Finds Significant Workforce Management Tech Gap Exists in Modern Businesses
On behalf of TCP Software we surveyed 304 U.S. managers and executives for their study The State of the U.S. Workforce: Bridging the Tech Gap to Manage Your People More Effectively. The survey was fielded between October 14-20, 2021, and found that many companies’ higher ups are planning to invest more into the adoption of new technology in the workplace. As the article notes “72% of respondents noted they have factored HR or workforce management technology into their budgets, and business leaders are paying more attention to technology such as cloud applications (56%), workplace analytics (52%), and mobile applications (46%)”. With this forward facing mindset, Eric Thurston, President & CEO, TCP Software states “As demonstrated over the last two years, the way we work has changed forever. To help increase and maintain employee engagement, attract and retain talent and manage productivity, organizations can benefit from investing in technology that helps them better manage their workforces. Our survey findings indicate that organizations know where they need to invest, and how it can improve business and workers’ productivity. By leveraging emerging technology, business leaders can empower their workforces to focus on value-added work that keeps them happier and more engaged”.
Read the full article on Business Wire.
ECI Reveals Insights From Home Builder Survey
We conducted a Residential Home Construction Industry Survey for ECI to gauge the challenges faced by home builders in the past few years, and their predictions for the foreseeable future. As stated in the article “Between increased demand for single-family homes and lack of materials to meet those demands, home builders were faced with obstacles that were oftentimes out of their control. According to the survey, four out of 10 (43%) builders admitted that demand outpaced their organization’s ability to meet it at some point in 2021. But despite a myriad of challenges, most home builders (55%) built more homes in 2021 than the previous year, the survey found.” The study took place in January 2022, and 300 U.S. residential home builders took part.
Read the full article on ECI Solutions or HBS Dealer.
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